Glucerna® Cereal Survey Finds People with Diabetes Experience ’Breakfast Envy’

Abbott Nutrition’s new Glucerna® Cereal helps fight ‘breakfast envy’ and takes the guesswork out of morning meal planning

Ever watched a friend savor a great meal – and said to yourself: “I wish I could eat that?” According to a national online survey commissioned by Abbott Nutrition’s Glucerna Cereal, many people with diabetes say this to themselves every day. In fact, more than eight out of every 10 people with type 2 diabetes have experienced this envious, left-out feeling at breakfast time – when family and friends munch on convenient foods such as sweetened cereals or pastries. People with diabetes know these foods can spike their blood sugar, and 80 percent of those polled want more variety in their breakfast choices.

“For many people, breakfast consists of whatever they can grab and eat on their way out the door in the morning, but it takes a lot more planning for people living with diabetes,” says chef and cookbook author Robyn Webb, MS, LN. “The survey data clearly shows that people with diabetes often feel limited in their breakfast choices, especially if they don’t have time to prepare a meal themselves.”

Of the 505 people age 18 and older with type 2 diabetes who participated in the Glucerna breakfast survey, half (50 percent) of the survey respondents said that a food designed specifically for people with diabetes would make their breakfast routine more convenient. But it also has to taste good: almost one-third (32 percent) rated taste as the most important factor in choosing a breakfast food, according to the survey. Cereal rated highest as their breakfast food of choice, with 37 percent eating cereal most often.

To respond to consumer demands, Abbott recently introduced Glucerna Cereal, a great-tasting cereal formulated specifically for people with diabetes that is clinically shown to help minimize blood sugar spikes better than a leading corn flake cereal. The latest addition to the line of Glucerna nutrition bars, shakes and related products, this new cereal contains an important mineral, chromium picolinate, which helps the body’s own insulin work more efficiently. Glucerna Cereal also includes five grams of whole-grains and three grams of protein per serving.

Almost two-thirds (63 percent) of survey respondents say they often eat foods lacking in flavor in order to help them manage their condition. Additionally, 49 percent admit to having eaten something for breakfast they knew would spike their blood sugar because they simply wanted their favorite breakfast food.

The survey also showed that more than 1 in 5 (21 percent) of those who skip breakfast do so because it is such a challenge to find foods that help manage their condition. Missing breakfast can have consequences beyond being hungry, according to the survey:

* 58 percent reported having less energy

* 42 percent eat more during the rest of the day

* 38 percent experience drops in their blood sugar level when medication is taken on an empty stomach

* 34 percent become cranky

Other research has demonstrated that people who skip breakfast have four and a half times (4.5) greater risk for obesity,1 while people who eat breakfast have better overall nutrient intake and lower fat intake.2

“Eating a healthy breakfast is essential for helping to maintain blood sugar control, but until now, people with diabetes have had a limited number of tasty and convenient breakfast options that help meet their nutritional needs,” said Lorena Drago, MS, RD, CDE, a registered dietitian and certified diabetes educator. “Glucerna Cereal allows people with diabetes to enjoy a traditional breakfast food while helping to reduce their blood sugar response as compared to a leading corn flake cereal.”

In addition to the innovative new cereal, Abbott recently launched a new and improved line of Glucerna nutrition products including an enhanced version of the popular Glucerna Shakes, as well as new snack shakes and mini-snack bars. The new line of Glucerna products is available in the pharmacy section of retail stores throughout the country. Glucerna products are for use under medical supervision as part of a diabetes management plan.