Toluna expands online panel community to Brazil
Toluna (LSE: TOL), Europe’s leading online market research panel and survey technology provider has announced the launch of a new Brazilian panel community.
The panel community has been launched as part of Toluna’s continued push to build a global panel community, providing its clients with a single source for online market research samples and survey scripting services.
Frederic Charles Petit, CEO Toluna, stated, The launch in Brazil is in response to growing demand from our clients to extend our communities into the South American market. Our clients have recognised that Toluna’s online communities provide extremely high response rates to surveys, reliable profiling information for respondent targeting and shorter project completion times than experienced with online panels.”
According to research of a government census bureau, Brazil has the highest internet use in South America, with more than 32.1 million web surfers. This figure will seemingly continue to rocket, as Brazil’s telecommunication infrastructure improves and the price of PCs fall.
In addition, as an emerging market, Brazil offers huge potential for the development of a stable consumer society, which can be profitably targeted by consumer goods companies across the globe.
Toluna enjoys a unique position in the panel vendor market, with its community model being rolled out across all of its panels. The community model is identified instantly by a quick glance at the sites Test&Vote and Toluna.com. Panel members have access to discussion forums, product tests, opinion ratings, as well as product comparison and discussion areas.
The addition of the Brazilian panel community brings Toluna’s online research panel portfolio total to 20 countries, including Australia, China, France, Mexico, Ireland, Greece, Russia, Spain, the UK, Sweden, Switzerland, and Germany.
In the future, Toluna will be looking to expand its portfolio further, to include research panels in even more countries across the globe, ensuring that Toluna continues to offer a single source of online market research samples for global studies.
Toluna is Europe’s leading independent online panel and technology provider to the global marketing research industry. The company provides sample and custom panel building expertise to over 300 of the world’s leading market research agencies from offices across Europe and North America. Toluna has built and manages a panel community of over 1.5 million active members across 20 European and international countries. This has been extensively profiled into 16 specialist panels, reaching niche segments to provide premium quality survey research data. In addition, AutomateSurvey, a highly robust and scalable hosted technology platform enables research professionals to easily build, manage and run their own online panels and surveys.
Toluna PR Contact:
Head of Marketing
8 Walpole Court
Tel: +44 (0) 207 153 4557
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- Head of Marketing
- Toluna PLC
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