CMO of Kodak’s Graphic Communications Group Earns Lifetime Achievement Award from Frost & Sullivan
Frost & Sullivan has selected Jeffrey Hayzlett, Chief Marketing Officer and Vice President, Kodak’s Graphic Communications Group, as a winner of its 2007 Lifetime Achievement Award. The award acknowledges the recipient’s management, vision, and dedication to making a difference in his or her industry and exceptional marketing leadership within their organizations. The award is being presented to Hayzlett at a ceremony during the 8th Annual Sales & Marketing 2007, East: A Frost & Sullivan Executive MindXchange, July 22-25 in Alexandria, Va.
“Jeff Hayzlett has distinguished himself as a passionate promoter of print and most recently helped Kodak strengthen its market position in the graphic communications industry,” said Frost & Sullivan Director of Production Events Division Caryn Brown. “With innovative approaches to sales and marketing, and results he’s achieved over the years, Jeff exemplifies all of the best qualities of a savvy B to B marketer.”
Nominees are determined by Frost & Sullivan research analysts who nominate leaders from the industries in which they specialize. Nominations are based on length of time in the industry, depth and breadth of expertise, contribution to the company, industry innovation, leadership, impact, and leading a company with yearly growth. The Frost & Sullivan chairman and board make the final selections.
“I’m honored and humbled to receive this tremendous award, which reflects the outstanding colleagues and customers I’ve worked with over the years,” said Hayzlett.
Hayzlett joined Kodak as Chief Marketing Officer, Graphic Communications Group (GCG), in April 2006. He leads all marketing activities for the GCG, including product positioning, segment marketing, branding, marketing communications and customer development. Hayzlett has nearly 25 years of international marketing, sales and customer relations management experience in the graphic communications industry. Most recently, he served as president and chief executive officer of the Hayzlett Companies, Inc.
In 2007, Hayzlett discussed Kodak’s digital transformation at the Canadian Marketing Association’s 2007 National Convention and Trade Show; effective marketing through variable data at THE Conference on Marketing, 2007 DMA Leadership Forum and 2007 Print Oasis; and new techniques that further strengthen the value of print as a highly effective communications medium on a co-panel at the 2007 National Postal Forum.
Hayzlett is currently a member of the board of directors of the Business Marketing Association (BMA), and is also a part of Contract Packaging Association, Sales and Marketing Executives International (SMEI) Foundation for Marketing Education, Pi Sigma Epsilon National Education Foundation, Printing Industries Centres Insurance (UK), Public Relations Society of America (PRSA) and Printing Industry of America PrintPAC.
Frost & Sullivan is a business research and consulting firm that offers market analysis, market research and reports for corporate growth. Founded in 1961, Frost & Sullivan has 26 global offices with more than 1,500 industry consultants, market research analysts, technology analysts and economists.
Other recipients of the Frost & Sullivan Lifetime Achievement Award include companies such as Circuit City and CH2M Hill.
About Eastman Kodak Company
Kodak is the world’s foremost imaging innovator. With sales of $10.7 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anything, anywhere; Business effectively communicate with customers worldwide using KODAK solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on KODAK technology to uniquely tell their story through moving or still images.
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