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Motorola and Apple Launch the World’s First Mobile Phone with iTunes


WEBWIRE

Motorola ROKR available to consumers throughout Europe, North America, North Asia and Southeast Asia

SCHAUMBURG, IL and CUPERTINO, CA – September 7, 2005 – Motorola, Inc. (NYSE: MOT) and Apple today announced the availability of the world’s first mobile phone with iTunes, enabling music lovers to transfer up to 100 of their favorite songs from the iTunes jukebox on their Mac or PC to their mobile phone*. The Motorola ROKR features easy-to-use menus, simple navigation and playback, and the ability to simply switch from listening to music to talking on the phone and back again with the push of a dedicated music key.

The new Motorola ROKR (pronounced “Rocker”) is available in the following markets:

* U.S. – today, exclusively with Cingular
* U.K. – available first with Carphone Warehouse, expected in mid-September and then with O2, followed by Orange, Virgin Mobile, BT Mobile and other top retailers through September and October
* France – expected to be available by late September through key retailers
* Italy – expected to be available by late September through key retailers
* Germany – expected to be available through distributor and operator channels in 2H 05
* Canada – expected to be available in mid- to late-September with Rogers Wireless
* Hong Kong – expected to be available by late September through multiple retail outlets and operator channels
* Australia, Singapore and the Philippines – expected to be available late September through early October through retail and operator channels
* Argentina, Brazil, Mexico and other markets throughout the world – expected to be available in the fourth quarter

“The Motorola ROKR represents the ultimate convergence of mobile communications and music,” said Ed Zander, chairman and CEO of Motorola. “Fusing iTunes with your always-with-you mobile phone, we’re revolutionizing the way the world experiences mobile self-expression and entertainment.”

“We’ve worked closely with Motorola to deliver the world’s best music experience on a mobile phone,” said Eddy Cue, vice president of iTunes. “We’re also thrilled to be working with some of the largest wireless carriers in the world to bring this pioneering phone to market.”

The Motorola ROKR features a color display for viewing album art, dual built-in stereo speakers and stereo headphones that also serve as a mobile headset with microphone. Music fans can randomly autofill or manually fill the mobile phone with playlists of their favorite music, audiobooks and Podcasts from their iTunes library via a USB connection. The Motorola ROKR pauses music automatically when users take a call and offers the ability to listen to music while checking messages** or snapping a photo.

Pricing and Availability
For more information on product availability and pricing in each market, please visit www.hellomoto.com. iTunes for Mac and Windows includes the iTunes Music Store and is available as a free download from www.apple.com/itunes. Purchase and download of songs from the iTunes Music Store for Mac or Windows requires a valid credit card with a billing address in the country of purchase.

About Motorola
Motorola pioneered mobile technology in the 1930s with car radios and public safety radio networks, the walkie-talkie in the 1940’s and space-to earth communication for the Apollo program in the 1960s. In the 1980s, Motorola revolutionized personalized communications with the first commercial handheld cellular phone. Today, its new smart devices, networks, and software are making communications not just mobile, but seamless. Continuously redefining “the device formerly known as the cellphone,” Motorola also leads the industry in design, with award-winning products like the iconic RAZR. Motorola had sales of U.S. $31.3 billion in 2004. For more information, please visit www.motorola.com.

About Apple
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.

B-roll available at: www.thenewsmarket.com/motorola

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*Total storage capacity is limited by number of songs. Storage capacity is approximate and based on four minutes per song and 128Kbps AAC encoding.
**Network and/or SIM card dependent feature, not available in all areas. Airtime, data charges, and/or additional charges may apply.

Motorola and the Stylized M logo are registered in the U.S. Patent and Trademark Office. All other product or service names are the property of their respective owners. Mac and iTunes are trademarks of Apple Computer, Inc., registered in the U.S. and other countries. Windows is a registered trademark of Microsoft Corporation. ©Motorola, Inc. 2005.



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