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Avnet Technology Solutions Expands into Eastern Europe


Bucharest, Romania -- Avnet Technology Solutions, EMEA, a value-added distributor of embedded and enterprise computing products, software and services and an operating group of Avnet, Inc. (NYSE: AVT), is expanding into Eastern Europe by opening a sales office in Bucharest, Romania.

Dick Borsboom, president, Avnet Technology Solutions EMEA: “This new office builds upon our recent geographic growth in enterprise distribution in Spain, Portugal, France and the Netherlands, which resulted from our acquisition of Access Distribution in January. It also helps maintain and even extend the No.1 position we have in Eastern Europe as the largest value-add enterprise distributor in Eastern Europe.”

Octavian Oancea, country manager of Avnet Partner Solutions, Romania adds: “Eastern Europe is a fast growing, emerging market for the enterprise technology channel. By opening our doors for new business in Romania, Avnet can accelerate our success, and the success of our business partners. We believe there is a strong demand for value-added distribution services that truly help our partners transform their businesses by providing exceptional levels of local and regional customer support.”

Avnet will be the value-added distributor of IBM’s hard- and software portfolio in Romania. With global IBM sales exceeding $2 billion US annually, Avnet has a proven history of helping its channel partners deliver the industry expertise needed to drive sales of complete IBM solutions. IBM’s channel partners in Romania can gain a competitive advantage by leveraging Avnet’s resources and tools, such as marketing and lead management systems, pre- and post-sales technical support, financing options and comprehensive training. These resources combine to help Avnet’s partners cost-effectively grow their businesses.

“We are pleased to have a powerful partner with more than 50 years IT experience at our side in Romania. Avnet and IBM have a strong, long-term relationship, which is based on mutual trust and shared success,” said Mihai Tudor, director general, IBM Romania. “I am impressed with Avnet’s plans for growing business in Eastern Europe, and will be collaborating closely with them to support our customers in the region.”

Avnet will be holding a grand opening “Starting Tour” event for the office in Bucharest. The office will be located at Construdava Business Center, 077190 Sos. Pipera Tunari 4C, Voluntari, Ilfov. To inquire about becoming an Avnet channel partner in Romania, please contact Octavian Oancea under tel.: +40 21 529 6999 or email


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