Oreo Cookie Changes Shape for the First Time in its 95-Year History

Oreo Dunkers Cookies Give Canadians a Licence to Dunk

Love may make the world go round, but the love of dunking Oreo cookies has made Canada’s favourite cookie* go oblong - but only for a limited time. Designed for the true dunking connoisseur, the limited edition Oreo Dunkers cookies are oblong-shaped, more slender, and easily slip into even the tallest, slimmest glass of ice cold milk.

Taking Dunking to a Whole New Level
New Oreo Dunkers cookies feature the delicious taste of Oreo smooth vanilla cream sandwiched between dark chocolate cookies, making Milk’s Favourite Cookie™ and most interactive cookie even more fun. Focusing on the “dunking” part of the familiar “twist, lick and dunk” ritual, Oreo Dunkers cookies feature amusing cookie-and-milk messages imprinted on the ultimate dunkable cookie such as:

* “Dry, soggy and soaked” markers
* “Full Dunk, ½ or ¼” indicators
* “Milk this way” directional arrows
* “Hold here, dunk here” instructions

“Whether you’re a kid or just a kid at heart, when you dunk an Oreo cookie into an ice cold glass of milk, you can’t help but smile,” says Karmen Lo, Senior Product Manager, Kraft Canada. “Now, Oreo Dunkers cookies are introducing new dunking dynamics with a shape designed to maximize milk-drenching potential. Oreo cookie enthusiasts of every age will love them!”

Dare to Dunk
Oreo cookies are one of the few foods you’re actually encouraged to play with. The “dunking-x-perts” at Oreo offer the following dunking tips:

* Remove any distractions from your dunking zone - you don’t want anything to interrupt your Oreo cookie and milk moment.
* Make sure there is enough milk in your glass for optimal dunking without tilting the glass. New Oreo Dunkers cookies make this even easier with their limited-edition, oblong shape.
* Ensure your glass of milk is ice cold.
* Wear short sleeves or roll up your sleeves to avoid any dunking disruptions.
* Time your dunk based on the level of sogginess you desire:
o a quick dip coats the cookie, and keeps the crunch
o a slight soaking of about 5 seconds softens the intense, chocolate cookie, and keeps a bit of its crunchy texture; and
o a long, slow dunk of 15 seconds or more allows the milk to totally penetrate the cookie for a deliciously drenched cookie-and-milk taste experience.

The experts at Oreo suggest practice, practice, practice to find your own ODT (Optimal Dunk Time).

* Keep a long-handled spoon on-hand to retrieve any cookie bits that end up in your milk.
* Make sure you have extra Oreo Dunkers cookies close by - it’s amazing how people just seem to appear when you begin to dunk.

Moo-ving Partnership
Nothing goes together better than Oreo cookies and milk, so it’s only natural that Oreo, Milk’s Favourite Cookie™, and the Dairy Farmers of Canada work together on a strategic partnership. The two have joined forces to raise awareness of the many nutritional benefits of milk, which is a source 15 essential nutrients, and spotlight the cookies-and-milk ritual that parents and children can enjoy together.

“Oreo cookies and milk are such a natural fit and truly a perfect partnership,” says Jim Kozak, Senior Promotions Manager, Kraft Canada. “Oreo Dunkers cookies will take the Oreo cookie and milk dunking experience to a whole new level of fun.” Oreo Dunkers are the perfect cookie partner since they are specifically designed for dunking during those special Oreo cookie and milk moments.

The Shape of Things to Come... and Go
Oreo Dunkers cookies have no trans fats and are only available in grocery stores across Canada for a limited time. So, hurry and dunk while the dunking is good! The suggested price for Oreo Dunkers cookies is the same as for traditional Oreo cookies: $3.29 for 396 g.

About the Oreo
Launched in 1912, Oreo Cookies have become Canada’s favourite cookie*. An Oreo cookie can take an ordinary moment and make it something to remember. The dark chocolate cookie has a taste that is intense and unique to Oreo. The sweet vanilla cream is a treat in itself, and it is a perfect contrast with the chocolate cookie. Together, they offer a sweet combination of crunchy and creamy textures for an experience that is both deliciously complex and childlike in its simplicity