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Motorola’s Next Generation Retail Solution Revolutionizes the Customer Shopping Experience


MC17 Mobile Computer Empowers Shoppers and Helps Retailers to Increase Productivity and Service Levels

HOLTSVILLE, N.Y.– The enterprise mobility business from Motorola, Inc. (NYSE: MOT) today announced the MC17 mobile computer, its third-generation retail solution designed to improve customer loyalty and provide clear return-on-investment for retailers looking to increase sales by enhancing the customer shopping experience.

Ideal for retail environments, including mass merchandisers, grocery department stores, and pharmacy outlets, the MC17 empowers customers to speed-up the checkout process, locate items, check pricing, find complementary products, and receive personal recommendations and tailored promotions. The MC17 can also serve as an associate productivity tool providing store employees with access to a variety of applications for inventory management, price verification and line busting. In addition, the MC17 can be used for gift registry in department and specialty stores.

“The introduction of the new MC17 mobile computer demonstrates Motorola’s long history of innovation and commitment to providing our retail customers worldwide with solutions to meet increasing customer demands,” said Mark Self, vice president of retail solutions for the enterprise mobility business, Motorola Enterprise Mobility Solutions. "The MC17 is a next-generation mobile solution designed to help revolutionize the shopping experience, empower customers to make better-informed purchase decisions, and enable retailers to reach the customer with targeted sales promotions at the point of decision.”

The MC17 is based on the Microsoft® Windows® CE 5.0 operating system, providing a known, user-friendly and intuitive interface for both customers and retail associates. Support for the powerful PocketBrowser from Motorola enables developers to build robust mobile applications that integrate enterprise functionality, such as bar code scanning and mobile printing, without complex coding requirements or CE programming expertise. Microsoft’s web-based .Net server software enables standard Web-based application development and easy integration with current and future POS systems for increased total-cost-of-ownership. Enterprise applications from partners including Agilysis, Modiv Media (formerly MobileLime/Cuesol), Extenda, Pironet, Retaligent, and YACME are in development and planned to be available to the new MC17 mobile computer upon shipment.

To help customers protect their investment, the MC17 mobile computer is available with Motorola Enterprise Mobility Services Service from the Start with Comprehensive Coverage. This multi-year service simplifies the repair process and reduces unforeseen expenses by including accidental damage to displays, keypads, and other internal and external components at no additional charge — helping to ensure that customers continue to get the critical communications capabilities they need. Service from the Start with Comprehensive Coverage also delivers rapid in-house turnaround times for product repairs, telephone access to support engineers and Internet access to technical documentation. Service from the Start On Site System Support agreements provide flexible on-site product repair and proactive preventative maintenance visits to help maintain peak system performance.

The MC17 will be available to order in the third quarter through Motorola sales, as well as North American, European and Asia Pacific business partners.


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