Progressive.com Receives Top Honors from Keynote Systems
Web site ranks #1 on Keynote’s WebExcellence Q2 2007 Insurance Carrier Scorecard
MAYFIELD VILLAGE, Ohio — The nation’s third largest auto insurance group, The Progressive Group of Insurance Companies, today announced its Web site — progressive.com — has been named number one by Keynote® Systems (Nasdaq:KEYN) on the WebExcellence Q2 2007 Insurance Carrier Scorecard. Keynote Systems, The Mobile & Internet Performance Authority®, compares the best practices of leading auto insurance Web sites.
Progressive has taken top honors in 11 out of 12 Scorecard rankings (previously Watchfire® GomezPro Scorecard) published since 2000.
“We’re thrilled to once again be recognized by Keynote as the Internet leader in the insurance industry,” said Toby Alfred, general manager, customer experience, Progressive. “Earning the top spot on the Scorecard in an increasingly competitive marketplace reinforces we’re doing the right things at progressive.com.”
The WebExcellence Insurance Carrier Scorecard compared the online offerings of 14 insurance carriers against industry best practices. Based on its evaluation of Progressive’s online offering, Keynote named Progressive #1 in all four category rankings — Functionality, Ease of Use, Privacy and Security, and Quality and Availability — and #1 in three of five task rankings — Get Insurance, Get Service, and Learn and Plan.
In analyzing Progressive’s continued strong performance on the Scorecard, the Keynote study cited many site improvements since the previous Scorecard, from an improved quote process to an “impressively functional Spanish-language site, www.progressiveseguros.com.” Online claims reporting and tracking, text messaging alerts, and expanded billing options also held Progressive out from the rest of the pack.
“The Keynote study proves that the sites that stand out are the ones that continuously innovate in order to make the online experience easier and more information-rich to site visitors,” said Alfred. “When we’re reviewing our site, we always put ourselves in our visitors’ shoes and ask ’what would we like to be able to do, see, and find out?’ Receiving this top ranking tells us we continue to answer those questions correctly.”
Progressive was the first major car insurer in the world to introduce a Web site (1995), first to sell auto policies real-time online (1997) and first to give its customers online access and control of their policies via a customer service site (1998). In 2006, Progressive launched an interactive online claims reporting tool that allows customers to report a claim and track its status from start to finish; this functionality is now available countrywide.
Progressive.com also features the first-ever auto insurance “Rate Ticker,” showing Progressive rates side-by-side with those of other top insurers in real-time. The site also uses “Talk to Me” Voice Over Internet Protocol technology, allowing online shoppers to speak with a licensed sales representative immediately, over the Internet, with a click of the mouse.
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