CybeRelease: (OTC: HSPO) Engages Medco to Distribute Enlyten(TM) Products
(CybeRelease, June 8, 2007) - Lake Harmony, Pa - HealthSport, Inc. (OTC BB: HSPO), a fully integrated developer, manufacturer and marketer of unique and proprietary branded and private label edible film strip nutritional supplements and over-the-counter drugs, announced its wholly owned subsidiary, Enlyten, Inc., has signed a distribution agreement with the Medco Supply Company to distribute its new edible thin-film strip products. Medco is one of the world’s largest suppliers of medical products to athletic trainers, sports medicine professionals, physical therapists and schools.
Under the terms of the agreement, Medco will market Enlyten, Inc.’s edible film strip nutritional supplements, including its new Enlyten SportStrips(TM) (http://enlytenstrips.com) electrolyte thin-film strip products, to professional, collegiate and high school sports teams, sports medicine clinics, athletic trainers, and sports medicine professionals. Medco will develop markets for Enlyten, Inc.’s products through advertising and demonstrations throughout the United States. Enlyten, Inc.’s products will be listed in the August Medco Sports Medicine catalog and are currently displayed at its online homepage, www.medco-athletics.com. Medco will also promote other HealthSport products developed at selected regional and national trade shows.
Enlyten SportStrips exploit the extraordinary delivery capabilities of buccal absorption; a term that simply means delivering active ingredients and compounds into the bloodstream by way of the soft tissue between the cheek and gums. Known scientifically to be an extremely fast and efficient way to deliver drug actives into the bloodstream, buccal absorption of electrolytes bypasses the inherent drawbacks of gastric absorption, an Achilles heel for many athletes who struggle with fatigue, cramping and hydration problems.
“Rarely does a product emerge with the potential to truly alter training and preparation methodologies as well as athletic performance levels in virtually every sports discipline where fatigue and hydration are a win or lose factor. Medco is very excited about the potential of the Enlyten SportStrips technology to have an extraordinary impact on nearly every aspect of sports in such a positive way. We look forward to a very productive year,” stated Don Laux, Medco’s Director of Marketing.
To read the complete release, go to http://biz.yahoo.com/iw/070607/0263327.html
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