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Toluna launches 153,000 member ethical and organic online research panel


Toluna GreenConsumer has been launched in direct response to growing demand for green and ethical consumer research studies across both fast moving consumer goods (FMCG) and automotive sectors. The specialist panel, currently with over 153,000 panel community members profiled, is confidently promoted by Toluna as the world’s primary source of online research sample for ethical and green consumer studies.

Members of the 20 European and international Toluna panel communities are regularly encouraged to update their profiling information which has been developed in consultation with some of Toluna’s largest research agency clients. Toluna GreenConsumer is now able to provide marketing and research professional’s access to niche ‘green’ targets such as high weekly spenders on fair trade and organic FMCG products, as well as consumers of specific products such as organic chocolate, yoghurt and even fair trade honey.

According to Frederic-Charles Petit, CEO, Toluna plc,”Toluna GreenConsumer has been developed in direct response to the demand for organic and fair trade consumer studies. Toluna GreenConsumer is part of our strategy to create value for our clients by providing them with instant access to niche targets across multiple sectors.”

Toluna GreenConsumer also provides marketing and research professionals with access to individuals who are currently considering or who have actually purchased fuel cell / hybrid cars as well as individuals who have opted deliberately to use public transport for ‘green’ political reasons. Also profiled are members of green political and charitable organisations as well as individuals who recycle specific types of materials.

Toluna enjoys a unique position in the online panel market, with its community model being rolled out across all of its panels. The community model is identified instantly by a quick glance at the sites Test&Vote and Toluna online market research panel members have access to discussion forums, product tests, opinion ratings, as well as product comparisons and polls. Toluna strongly believes a community as opposed to a mere online panel provides researchers with access to more reliable profiling information, higher response rates and more reliable responses for their surveys.

About Client
Toluna is Europe’s leading independent online panel and technology provider to the global marketing research industry. The company provides sample and custom panel building expertise to over 250 of the world’s leading market research agencies from offices across Europe and North America. Toluna has built and manages a panel community of over 1.5 million active members across 20 European and international countries. This has been extensively profiled into 16 specialist panels, reaching niche segments to provide premium quality survey research data.

In addition, Toluna provides Online panel management and online survey software solutions such as AutomateSurvey, a highly robust and scalable hosted technology platform enables research professionals to easily build, manage and run their own online panels and surveys.


Toluna PR Contact:
Lee Powney
Corporate Marketing Manager
Toluna PLC
8 Walpole Court
Ealing Court
W5 5ED


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