Queen’s achieves global reach with iTunes
This week, Apple Inc. publicly launched its iTunes U initiative, meaning that leading universities that have embraced podcasting technology, including Stanford, Duke, MIT and Queen’s, will now have their public content available directly from the main iTunes public site.
Until now, Queen’s iTunes content has only been accessible from Queen’s own website.
Since the Queen’s iTunes launch in November, 2006, the university has had positive results with nearly 22,000 hits to the Queen’s iTunes U website, more than 17,000 views of our iTunes U page and approximately 10,000 content downloads.
“This has been a positive and proactive effort to help build the university’s profile among our external audiences,” says Richard Seres, Executive Director of Queen’s Dept. of Marketing and Communications (Office of Advancement). “Now, however, with iTunes providing a global reach for our institutional communications at no financial cost, our content will be even more accessible.”
Queen’s is one of only 16 universities listed on the iTunes U page and the only Canadian one.
Users can continue to access Queen’s on iTunes U through the link on our homepage or directly at the iTunes U main page (select iTunes U, then click on “Queen’s University”).
Some of the most recent additions to iTunes at Queen’s include QPod, a new regular quarterly podcast to be posted prior to each Queen’s Alumni Review to preview the magazine and provide some behind-the-scenes content; well known journalist and cultural commentator Russell Smith, Queen’s Toronto Breakfast Series (Audio) (Located within “Queen’s Alumni Events”); and David Austin - “All Roads Lead to Montreal - The Caribbean Conference Committee and Black Power in Canada” (Audio) (Located within “Queen’s On Campus”).
Other content currently available through the site includes public lectures, convocation addresses, videos showcasing various aspects of campus life and programs, historical content from Queen’s Archives and athletic video highlights from the Queen’s Golden Gaels.
Queen’s Marketing and Communications and Information Technology Services have been working together to identify opportunities to develop the iTunes U program further to meet the particular needs of the higher education sector.
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