Latino Outreach Campaign Promotes Barack Obama in Key Primary States
- Contact Information
- Miguel Orozco
- President
- Nueva Vista Media, Inc.
- 818-459-3775
- miguel@enuevavista.com
Burbank, CA – May 30, 2007 – Nueva Vista Media, has launched an outreach campaign, “Amigos de Obama,” to promote Presidential candidate Barack Obama and motivate Latinos to vote in key primary states. The campaign’s slogan and song: “¿Cómo Se Dice… Cómo Se Llama? Obama, Obama” is featured on the website: www.amigosdeobama.com, along with downloadable MP3, ringtones and blog. The website’s goal is to organize “Amigos de Obama” groups in key primary states where Latinos could represent the swing vote.
The outreach campaign was created to fill a void in media outreach to Latinos. Every election year, last minute voter registration drives yield little success. Media campaigns often consist of TV spots showing candidates speaking a few words of Spanish in an attempt to win Latino votes or attack ads about ‘illegal aliens’ to scare non-Latino voters. “We are desperately seeking a voice that can speak authentically. Race and politics aside, it’s leadership, not sound bites that we need. Barack Obama represents a defining moment for our generation and we must be agents of change and bring awareness to the Latino community,” said Miguel Orozco of Nueva Vista Media, Inc.
The outreach campaign will focus on eligible Latino voters and the thousands that marched for immigration reform last year in Los Angeles, Chicago, New York, and other cities. Over 13 million eligible Latino voters live in states with primary elections on or before February 5th. According to the Pew Hispanic Center, over 425,000 Latino U.S. citizens turned 18 and became eligible voters between 2000 and 2004. To connect with these young voters, the song uses popular reggaetón music to make Latinos aware of their power in numbers if they register and vote. “Capture our imagination, and greatness will follow. We are ready. We are listening. We will vote,” says Miguel Orozco.
Amigos de Obama is inspired by Barack Obama, but not affiliated, nor funded by the Barack Obama 2008 Presidential Campaign.
About Nueva Vista Media, Inc.
Nueva Vista Media produces films and creates integrated media campaigns. Nueva Vista Media co-founded Novelas Educativas, LLC to produce and distribute films that teach Latinos how to navigate through educational, financial and health systems in the U.S.
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