EXHIBITOR Names Exhibit Surveys, Inc. Measurement One of Ten Ideas that Changed the Trade Show Industry
RED BANK, NJ. – May 29, 2007 - Exhibit Surveys, Inc., the leading provider of research and measurement services exclusively for the exhibition and event industry, today announced that its pioneering performance-measurement metrics was selected by EXHIBITOR magazine as one of the ten ideas that changed the trade show industry. EXHIBITOR editors chose milestones based on ideas, services, solutions and technologies that radically altered the trade show industry.
Dick Swandby, who founded Exhibit Surveys Inc. in 1963, introduced performance-measurement metrics to the trade show industry. "It is gratifying to be among the ten ideas that have changed the trade show industry,” said Mr. Swandby. “It has taken almost 40 years for the value of measurement of trade shows and exhibits to be broadly utilized by exhibitors and exhibition management, and I am pleased that it has become a marketing standard.”
“Because of Mr. Swandby’s foresight and leadership, exhibitors now see data measurement as inseparable from the bottom line,” said Lee Knight, editor in chief of EXHIBITOR magazine. "More and more, measurement is viewed as an essential component of a successful trade show program.”
“I am pleased that Dick Swandby and Exhibit Surveys Inc. have been recognized for this important contribution to the industry,” said Jonathan “Skip” Cox, CEO and president of Exhibit Surveys, Inc. “Dick’s extraordinary vision led the industry to an unprecedented understanding that event marketing ROI and ROO could indeed be measured, long before those acronyms were even created.”
In March, a section of the “town square” at the EXHIBITOR2007 educational conference and exhibition was dedicated to the ten ideas that changed the trade show industry. A feature article followed in the April issue of Exhibitor magazine. The article is available on the Exhibitor web site: http://www.exhibitoronline.com/exhibitormagazine/article.asp?ID=1199
About Exhibit Surveys, Inc.
Established in 1963, Exhibit Surveys, Inc. specializes exclusively in conducting market research and measurement for the exhibition and event marketing industry. The company has conducted primary research on more than 3,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents. Its clients represent all segments of the industry, including exhibitions, exhibitors, private events, suppliers, CVBs and convention facilities. For more information, visit www.exhibitsurveys.com or call 1.732.741.3170.
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