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Bredbaand Nord Launches Video Service over Cisco IP Next- Generation Network


Cisco® today announced that Danish utility company Bredbaand Nord has launched video services over a Cisco Internet Protocol Next-Generation Network (IP NGN) platform comprising a headend from Scientific Atlanta, a Cisco company and a Cisco Ethernet fiber-to-the-home (E-FTTH) network. The initial service to customers is designed to provide up to 46 channels of video over a connection specified at 100 megabit per second (Mbps)* direct to the home with voice and data services to complete a triple-play offering.

“Scientific Atlanta® and Cisco have extensive experience helping utility companies expand their capabilities beyond legacy services into new, complex areas such as delivering video, voice and data,” said Carsten O. Jensen, chief technology officer at Bredbaand Nord. “We were very confident they could meet our aggressive launch plan dates, leverage their strong local presence in Denmark for us, and support this important new business initiative based on their experience in providing a system solution for other utility companies that had ventured into the video arena.”

Deregulation of the utility industry presents companies like Bredbaand Nord with many new opportunities to expand services. The new video service will provide viewers with 46 analog channels, initially delivered to Bredbaand Nord through an IP link. The new Scientific Atlanta headend will convert the IP programming to analog format for transmission to customers over the utility’s fiber network.

Bredbaand Nord is offering broadband services specified at 100 Mbps to subscribers using Cisco point-to-point Ethernet fiber-to-the-home (E-FTTH) technology with Cisco Catalyst® 4500 Series Switches in the access layer and Cisco 7600 Series Routers in the aggregation and core network. Cisco Carrier Ethernet and E-FTTH solutions provide the high availability, security and quality of service required for advanced video delivery such as high-definition video streaming and video downloading. For the subscriber’s home, the RTP300 broadband router with integrated phone ports from Linksys®, a division of Cisco, allows users to share a broadband connection with several computers and have access to feature-rich telephone services over the same connection.

At the headend, Bredbaand Nord is deploying a Scientific-Atlanta Prisma IITM optical platform, including 1550nm transmitters and amplifiers, to help deliver the performance and versatility required for the reliable delivery of its new video service. Additionally, Scientific Atlanta’s SciCareTM EMEA Professional Services is providing extensive systems integration services for the project.

About Bredbaand Nord
Bredbaand Nord was established by three local utility companies wanting to invest in the development of Vendsyssel and Han Herred in Northern Jutland, Denmark. The purpose is to offer the companies’ customers the best possible communications services, which are a precondition for the utilisation of the many possibilities offered by the information society.

The three companies behind Bredbånd Nord is Brønderslev og Oplands Elforsyning, BOE, Han Herreds Elforsyning, HHE, and Elforsyningen Sydvendsyssel, ESV.For more information, go to

About Cisco Systems
Cisco, (NASDAQ: CSCO), is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at For ongoing news, please go to Cisco equipment in Europe is supplied by Cisco Systems International BV, a wholly owned subsidiary of Cisco Systems, Inc.

Scientific-Atlanta, Inc. is a wholly owned subsidiary of Cisco Systems, Inc. More information about Scientific Atlanta is available at: Scientific-Atlanta Europe NV and Scientific-Atlanta Corporate

Linksys is a Division of Cisco Systems, Inc. For more information, visit


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