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Ma.gnolia Launches Bookmarking Application on Facebook® Platform


SAN FRANCISCO — Facebook f8 Event, May 24, 2007 — today announced a Social Bookmarking application built on Facebook Platform, a platform that enables companies and developers to build applications for the Facebook website.

Ma.gnolia’s social bookmarking application enables the sharing of members’ latest web bookmarks for friends to see. Users will also be able to follow the latest links published by their friends on Facebook who have also added the application.

"Facebook Platform creates an ecosystem for developers to build applications that deeply integrate into Facebook and use its social graph,” said Mark Zuckerberg, founder and CEO of Facebook. “By enabling developers to make applications within Facebook, we’re working together to create a better utility for millions of people.”

Facebook is a social utility that offers an efficient way for people to stay connected with their friends and the people around them. With the Ma.gnolia Seeds application, members will be able to save and share their friends’ latest bookmarks, which are described and rated by users themselves. Additionally, users will be able to browse their friends’ bookmarks for similar websites through tags, or user-assigned keywords, that informally but effectively describe the website’s contents.

“Facebook Platform has opened up a world of opportunity for both developers and users alike,” said Ma.gnolia founder, Larry Halff. “Our footprints across the web express so much of how we work and play, and the ability to include links to the best of what we find will only enhance the social experience that Facebook facilitates so well.”

Facebook on May 24, 2007 launched Facebook Platform, a development platform that enables companies and engineers to integrate with Facebook and gain access to millions of users. More than 50 percent of Facebook users return to the site each day, providing unparalleled distribution potential for applications and the opportunity to build a business that is highly relevant to people’s lives.

Based in San Francisco, CA, enables its members to save and share their favorite websites with style and ease. Moreover, members are able to discover new resources based on shared interests with others in the community.

Facebook® is a registered trademark of Facebook Inc.


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