Lucky Car Dealer Scores Big with Chase Instant Credit Promotion
Former Professional Football Great Barry Sanders to Spend the Day at Winning General Motors Dealership
WILMINGTON, Del.- A Michigan car dealership and its customers will enjoy a priceless football experience this month. As a reward for its top participation in a promotion held by Chase Card Services, a division of JPMorgan Chase & Co. [NYSE: JPM], and MasterCard Worldwide, Barry Sanders, the former professional football superstar, will sign autographs at the Al Serra Chevrolet dealership in Grand Blanc, Mich., from 12:30 - 2:00 p.m. on Saturday, May 26.
Chase Card Services’ “Pass to A Great Selling Season” promotion was held at participating General Motors car dealerships across the North Central region from Nov. 13, 2006 to Jan. 13, 2007. Customers applied for the GM Business Card from Chase in the dealerships, and the dealer that submitted the most instant credit applications won the appearance of a current or former professional football player to help drive traffic and increase visibility. The sales and service staff from the winning dealership also won a special lunch with the player.
“The promotion has been a great benefit for our customers, and we couldn’t be happier with our participation,” said Joe Serra, owner of Al Serra Chevrolet. “The GM Business Card instant credit offering was simple and easy and created a ton of excitement. Plus, as far as bringing in a bigger sports icon, we couldn’t do better than one of the all-time greatest in Barry Sanders.”
Barry Sanders Appearance Details
Sanders will sign authorized memorabilia from 12:30 - 2:00 p.m. on Saturday, May 26 at Al Serra Chevrolet, 6167 S. Saginaw Street, Grand Blanc, Mich. Only authorized memorabilia provided by the dealership will be autographed by Sanders with a limit of one autograph per customer. For more information, the public can call the dealership at 1-800-519-8150 or go to www.alserra.com.
GM Business Card Benefits
In addition to access to instant credit, cardmembers receive the following benefits with the GM Business Card:
* Three percent earnings at authorized GM dealers on GM parts and service, and at office supply stores, fuel at the pump and restaurants;
* One percent earnings on all other purchases;
* Zero percent APR for 12 months on all purchases and balance transfers;
* No limit on the amount that can be earned or redeemed toward an eligible new GM vehicle;
* No annual fee; and
* Free additional employee cards.
“The GM Business Card is a great opportunity for both customers and participating dealers to instantly benefit from the relationship we enjoy with General Motors,” said John Delaney, senior director of Chase Business Card, Chase Card Services. “GM cardmembers are extraordinarily loyal, and the GM Business Card rewards those loyal customers. Likewise, the ’Pass to A Great Selling Season’ promotion also rewards dealerships with the ability to offer instant, valuable credit to customers. We’re very pleased with the results of the promotion, and look forward to continuing to offer dealers and customers valuable long-term benefits.”
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