eDiets.com(R) and WomenHeart Team Up to Fight Heart Disease
DEERFIELD BEACH, FL and WASHINGTON DC -- 11/29/2004 -- eDiets.com, Inc. (NASDAQ: DIET), a leading online diet, fitness, and healthy living destination, has joined with WomenHeart -- the National Coalition for Women with Heart Disease (www.womenheart.org) -- for a “Fit into Your Red Dress” initiative that is designed to help women who have heart disease and those who are at risk. According to WomenHeart, heart disease is the #1 killer of women in America, with nearly twice as many women in the United States dying of heart disease as from all other forms of cancer. With more than 8,000,000 American women currently living with heart disease, this shocking statistic is clearly a wake-up call.
For members of eDiets.com who enroll in the company’s specialized eDiets.com Heart Smart diet plan, an extra $1.00 will be collected and donated to WomenHeart, the premier patient advocacy organization representing women living with heart disease. WomenHeart aims to improve the quality of life and healthcare of these women through support, education and advocacy.
“We are thrilled to be joining forces with eDiets.com to help women take charge of their heart health,” said Nancy Loving, executive director of WomenHeart. “Through the eDiets.com Heart Smart meal plan, women can aspire to ’fit into their own red dress’ while lowering their risk of heart disease, and also help WomenHeart eradicate this killer disease through a nominal financial donation. It’s clearly a win-win situation for everyone.”
The eDiets.com Heart Smart plan, a program devised by eDiets.com’s in-house nutrition and fitness experts, is specifically designed for those with elevated cholesterol and blood lipid levels, high blood pressure, or congestive heart failure. The program provides each member with a personalized meal plan that is updated weekly, grocery shopping lists, and food substitution lists that teach members how to make healthy choices. Patterned on the American Heart Association’s guidelines, the eDiets.com Heart Smart plan is high in fiber and low in sodium, cholesterol, and saturated fat. Not just for weight loss, this plan is appropriate for those wanting to maintain their current weight to protect their heart health, and helps members by planning meals for them. In addition, members using this plan will benefit from heart smart nutrition and fitness advice, tips, and tools tailored to their distinct needs in addition to eDiets.com’s comprehensive array of online support services that are available around the clock.
“Most Americans don’t realize what a huge toll heart disease takes, especially on women,” said David Humble, CEO of eDiets.com. “A fundamental step toward conquering this disease is to educate women on how to change their nutrition and fitness habits. This initiative is the first of multiple projects planned in partnership with WomenHeart to increase the knowledge, health and wellness of our members while supporting this vital organization.”
WomenHeart: the National Coalition for Women with Heart Disease is the nation’s only patient advocacy organization representing the 8,000,000 American women living with heart disease. It aims to improve their quality of life and healthcare through support, education and advocacy. Founded in 1998, it is a non-profit public charity headquartered in Washington, D.C.
eDiets.com is a premier one-stop online diet and healthy living destination offering professional advice, information, products and services to consumers seeking to improve their nutrition and fitness, live healthier, and live longer. Through September 30, 2004, over 1.8 million consumers worldwide have become eDiets.com members since 1997. Throughout 2004, Nielsen//NetRatings ranked eDiets.com as the #1 Most Trafficked Health, Fitness & Nutrition Site, Forbes named eDiets.com “Best of the Web” in the diet and nutrition category and PC Magazine selected eDiets.com for its “Editors’ Choice” award.
eDiets.com offers 21 personalized online programs including the Atkins Nutritional Approach™, The Zone Perfect Nutrition Plan, The Slim-Fast® Plan, Trim Kids the eDiets.com Alternative to Jenny Craig, and more than a dozen specialized Healthy Living programs for those with special needs, including the “Living With Type 2 Diabetes” plan offered in partnership with Bristol Myers Squibb’s ChoiceDM™ brand. The revolutionary eDiets.com/Solutions(SM) program gives all dieters, regardless of their chosen program with eDiets.com or otherwise, support to help them succeed with exclusive access to its wide range of award-winning expert and peer-based online support services, including Online/Anytime Meetings(SM) that provide on-demand expert guidance and inspiration in a streaming video format.
Dieting is a $30 billion market with established brands such as Jenny Craig®, Weight Watchers® and several regional brands. Founded in 1996, eDiets.com is a public company (NASDAQ: DIET) headquartered in Deerfield Beach, FL, that operates Web sites at www.eDiets.com and www.eFitness.com, and publishes and distributes one of the Internet’s leading electronic newsletters with an opt-in circulation base of over 13 million subscribers. eDiets.com also owns eDiets Europe Ltd. (“eDiets Europe”) which operates www.eDietsUK.com in Ireland and the United Kingdom, www.eDiets.de in Germany, and www.eDiets.com.es in Spain. eDiets Europe has also entered into an exclusive licensing agreement with Tesco.com, the world’s largest online grocer and a wholly owned subsidiary of Tesco plc (LSE: TSCO), to use eDiets.com’s personalized diet technology in the United Kingdom and Republic of Ireland.
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