SAMSUNG Shows at SID 2007: 70" 120 Hz Full-HD LCD, Flexible Color E-paper Display and 40" LED-backlit "Display of Year"

Samsung Electronics Co., Ltd., the world’s largest provider of thin-film transistor, liquid crystal display (TFT-LCD) panels, is exhibiting two of its leading display products, as well as a few highly promising concept prototypes at the 45th annual Society for Display (SID) 2007 exhibition being held here May 22-24.

Samsung is exhibiting the 40” LCD TV with LED backlight that has been awarded this year’s SID Gold Award for Display of the Year. The 40-inch LED-backlit display delivers a contrast ratio of 10,000:1, which is five times higher than that of LCD panels with a CCFL backlight. Color saturation is also 105% of the NTSC standard. These improvements are helping to put LCD TVs with an LED backlight into the market mainstream, and the award recognizes this fact.

In a show of quality advancements, the largest LCD TV panel for mass production is also being demonstrated at the exhibition. Featuring proprietary 120Hz McFiTM (motion-compensated frame interpolation*) technology, the new 70” LCD display refreshes motion picture images at twice the speed of conventional 60Hz models. This doubles the number of frames per second, making moving images crystal clear.

Sure to garner a great deal of interest, Samsung also is exhibiting the world’s largest (A4-sized/14.3-inch diagonal) color “electronic paper” (e-paper), a plastic, flexible display that can deliver undistorted color images even when the surface is bent. It also continues to show a static image after power has been shut off. For this “concept” model, the company used 130°C low-temperature amorphous (non-crystalline) silicon processing to prevent distortion of the plastic substrate.

In addition, the company also is unveiling the world’s largest (40 inch) black-and-white e-paper at the exhibition. The display is an EPD (electrophoretic display) that can be used for creating extra-large digital information displays (DIDs), with HD resolution (1,366 X 768 pixels), It consumes very little power: 300mW at one frame per minute, which is 1/500 that of a conventional LCD display.

Samsung Electronics booth at the SID exhibit hall is highlighting LCD TV image quality and the latest technology improvements to LCD TVs, including LED backlights, rich color saturation, natural deep-black reproduction and very high contrast ratios.

Other noteworthy products being exhibited at this year’s SID include a 24” LCD monitor panel with LED backlight, with room for two A4 pages side to side and two more inches for the Windows Vista sidebar panel. The company is also exhibiting a double-sided 2.22” LCD panel for mobile phones.

Samsung products and technology can be seen at the Long Beach Convention Center, Booth #1011.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business, and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com

*Motion Compensated Frame Interpolation (McFITM)
Proprietary technology from Samsung that can double the number of images (frames) displayed from a received signal of 60Hz (sixty times a second). The effect is equivalent to 120Hz,