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Bayern Munich to advertise "T-Home"


The Bayern Munich soccer players will be wearing shirts with the “T-Home” logo as from the next Bundesliga season – The new shirt advertising will be part of the marketing campaign of the club’s main sponsor, Deutsche Telekom, to launch the “T-Home” brand – T-Home establishes Deutsche Telekom as a partner for first-class home telecommunications and entertainment
When the players of Germany’s record-breaking soccer champion Bayern Munich take to the field for the 2007/2008 Bundesliga season, they will be wearing the “T-Home” logo on their shirts. The new shirt advertising will support Deutsche Telekom’s marketing campaign presenting the T-Home brand over the next few months. Deutsche Telekom’s T-Home gives its customers access to new, fascinating possibilities in multimedia communications. The range of services combines the Internet with television, and telecommunications with entertainment. Furthermore, the multimedia experience will be enhanced by interesting access to communities such as the web portal.

With T-Home, Deutsche Telekom is setting new quality standards for first-class communication and high-quality entertainment within your own four walls – e.g., for Bayern Munich supporters and all German soccer fans. T-Home brings the fascinating stadium atmosphere right into your living room. Soccer fans can watch the games of their favorite teams and all the other matches in the 1st and 2nd Bundesliga live at home on TV – in some cases in high-definition image quality.

Whether you are a Bayern fan, a soccer aficionado or a multimedia enthusiast, T-Home is your expert partner for user-friendly access to the fascinating, diverse world of multimedia – under the campaign motto “Grenzenlos Zuhause” (limitless home), which starts in June. The new range is based on attractive, all-inclusive packages combining three broadband services in one: users can not only surf the World Wide Web via a high-speed Internet connection; they can also make telephone calls at favorable rates and experience top-quality, Internet-based television with an enormous diversity of channels/programs.

Deutsche Telekom has been building on the national and international popularity and success of Bayern Munich since July 2002. The German record-breaking champion is one of the most attractive communication and sponsoring platforms in European soccer. This partnership will give Deutsche Telekom a sustained boost to its brand image.


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