Fisher-Price® Teams Up With Dream Apparel For A New Sleepwear Line Designed For Infants And Toddlers
El Segundo, Calif.- Fisher-Price®, the nation’s No. 1 infant and preschool brand , announced today an extended licensing program with Dream Apparel, a premier children’s sleepwear manufacturer, to produce a cozy collection of Fisher-Price®-branded sleepwear for infants and toddlers.
Fisher-Price® and Dream Apparel will offer a colorful and playful line of sleepwear featuring the “Animals of the Rainforest” design which is also a popular theme across the brand’s playwear, bedding and Baby Gear product lines. The sleepwear collection will include one-piece and two-piece pajama sets, as well as nightgowns and robes, for newborns through size 7.
“We look forward to working with industry leader, Dream Apparel to provide a brand new line of high quality Fisher-Price sleepwear for children,” said Lesley Levenson, Vice President of Fisher-Price® Consumer Products. “Dream Apparel’s innovative sleepwear designs and expertise, combined with the Fisher-Price brands’ adorable ”Animals of the Rainforest“ theme is sure to please both parents and children alike.”
“We are proud to partner with Fisher-Price, a brand that parents have trusted for nearly eight decades,” said Karen Leopold, CEO of Dream Apparel. “Together, we are a perfect fit offering parents the very best choices when it comes to fun, functional quality sleepwear for their children.”
Dream Apparel will offer the new Fisher-Price® sleepwear line for infants and toddlers beginning in October 2007 at select stores nationwide.
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