AOL Acquires ADTECH AG
ADTECH Will Operate As Independent Subsidiary of Advertising.com
Global Ad-Serving Company Strengthens Advertising.com’s Suite of Publisher Solutions, Extends International Reach With Business in 25 Countries
DULLES, Va.- AOL announced today that it has acquired a controlling interest in ADTECH AG, a leading international online ad-serving company based in Frankfurt, Germany. The acquisition provides AOL with an advanced ad-serving platform that includes an array of ad management and delivery applications enabling website publishers to manage, traffic and report on their online advertising campaigns. ADTECH will operate as an independent and majority-controlled subsidiary of AOL’s Advertising.com division.
“AOL has incredible momentum in the online advertising space, and our acquisition of ADTECH builds on this by providing AOL with a next-generation ad-serving platform, letting us deepen our relationships with publishers in Europe and the U.S. and provide them a more complete set of solutions,” said Randy Falco, Chairman and CEO of AOL.
The ADTECH ad-serving platform differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools – providing intuitive and feature-rich user interfaces, superior inventory management and forecasting capabilities, and robust and flexible reporting.
“ADTECH is a perfect complement to Advertising.com’s display, video and affiliate advertising networks, letting us provide publishers with a comprehensive solution for ad management and monetization,” said Lynda Clarizio, president of Advertising.com. “Through this acquisition, publishers will be able to better manage their own advertiser campaigns via ADTECH, as well as better monetize their available inventory via Advertising.com’s diverse solutions and extensive advertiser base.”
ADTECH works with top publishers in 25 countries. In the fall of 2006, it launched U.S. operations to manage its growing U.S. customer base. Headquartered in the U.S., Advertising.com also has operations in nine countries throughout Europe and Asia.
“Both Advertising.com and ADTECH are focused on providing website publishers with the best online advertising solutions and highest level of customer service available in the online advertising marketplace,” said Dirk Freytag, chief executive officer of ADTECH. “We look forward to leveraging our joint strengths to help our partners manage, monetize and maximize their advertising inventory.”
ADTECH will continue to be based in Frankfurt. The financial terms of the acquisition were not disclosed.
Other recent corporate acquisitions by AOL include Relegence Corporation in November 2006; Userplane in August 2006; Lightningcast, Inc. in May 2006; Truveo, Inc. in December 2005; Weblogs, Inc. in October 2005; and Xdrive, Inc. and Wildseed, Ltd. in August 2005. AOL acquired Advertising.com in June 2004.
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