Successful Marketing Campaign for Houston Home Builder
May 17, 2007, Houston, TX. Houston based Dreamray L.L.C. (www.dreamray.com) has been engaged by Reuther Homes (www.reutherhomes.com) to launch a comprehensive, turn-key marketing initiative. Reuther’s Vice President of Marketing, Bryan Taylor, recognized that Dreamray brought more components of marketing to the table than the typical Marketing Communications Company. Paul Jerome, President and CEO of Dreamray stated, “We began this initiative by creating a very high-end website that reflected Reuther’s commitment to quality that you see in their homes. We then coordinated a multi-media advertising campaign focusing primarily on outdoor – billboards, banners and signage - and print media.
John Coats, Dreamray’s Vice President of Business Development said, “When Reuther came to us they no identity, no branding. Here was this world class home builder that was hiding in the shadows! We developed an initiative – starting with a new logo – that brought Reuther Homes an entirely new, strong representation including a new website, billboards, signage, banners, magazine and newspaper ads, the whole package. Now nearly everybody in town knows Reuther Homes.”
Reuther Homes designs, builds and markets high quality homes in Houston’s trendiest neighborhoods inside, or near, The Loop. A Reuther home is for those who value performance over pretense; the metropolitan mode over suburban sameness.
Mr. Taylor of Reuther Homes indicated that the initial phase of the initiative had exceeded their expectations, and that he was looking forward to a continuing relationship with Dreamray
- Contact Information
- John Coats
- Vice President Business Development
- Contact via E-mail
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