Clear Channel Outdoor Brings Digital Billboards to Second Largest U.S. Market
Los Angeles to host multi-purpose outdoor displays with color definition and image quality on par with HDTV technology
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today announced that it is adding Los Angeles, the second largest DMA market in the U.S., to its growing list of digital billboard networks.
Digital billboards display static messages that resemble standard printed billboards when viewed, but also allow advertisers to remotely and instantaneously change messages as needed to suit the needs of their advertising campaigns. In addition, Clear Channel’s Digital Outdoor Networks enable advertisers, such as television and radio stations, to deliver real-time information. With the opportunity to purchase campaigns cost efficiently by day part, location, or specific demographics, advertisers now can run highly targeted campaigns.
“A brand new medium for advertisers has arrived in Los Angeles,” said Paul Meyer, President and Chief Operating Officer of Clear Channel Outdoor. “Los Angeles is the first of a number of top ten U.S. markets in which we will launch our Digital Outdoor Networks this calendar year.”
The Los Angeles Digital Outdoor Network consists of ten interconnected digital (14’ x 48’) bulletin displays that run a continuous, 64-second loop of eight second static advertisements. Each creative execution per sign will be displayed over 1,000 times per day. In addition to Los Angeles, Clear Channel Outdoor has launched digital billboard networks in Akron, Albuquerque, Cleveland, Columbus, Las Vegas, Memphis, Milwaukee, Minneapolis/St. Paul, Tampa Bay, and Wichita.
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