Kodak Shares Insights on Successful Brand Transformation at CMA National Convention and Trade Show
Rochester, NY.- Jeffrey Hayzlett, Chief Marketing Officer, Kodak’s Graphic Communications Group (GCG), offers advice on marketing and communications steps companies should consider when transforming a brand at the Canadian Marketing Association’s 2007 National Convention and Trade Show, May 14 in Ottawa.
As CMO, Hayzlett is responsible for leading all marketing activities for the GCG, one of Kodak’s strategic business units that provides technologies, products, and services that help print providers streamline processes, optimize efficiencies and broaden services. His duties include product positioning, segment marketing, branding, marketing communications and customer development. He also actively leads business research, marketing strategy and business development for the segment.
In his presentation, Hayzlett focuses on the role the GCG plays in helping its customers navigate the digital transformation sweeping the industry. He reveals how Kodak successfully faced the challenges of building a new culture of digital technology while not losing sight of its core values, building brand equity, driving productivity, growing revenue, serving and adding value to customers, and establishing Kodak as an industry leader.
“Kodak’s experience and lessons learned during its brand transformation can be applied to companies in any industry,” said Hayzlett. “Most importantly an organization must learn to communicate its direction and vision with its employees, so that it can build and market its brand externally and create value for its customers.”
Nearly 1,300 of Canada’s top marketers are expected at this year’s CMA National Convention and Trade Show.
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