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Mirror Mirror Unveils Innovative “Living Magazine” Beauty & Lifestyle Concept Boutiques



Imagine a boutique that is more than just a store … a luxury magazine brought to life … a place where products are constantly being reinvented and updated to display the latest trends as they happen … a destination for the most cutting-edge and of-the-moment essentials that shape all elements of a hip, stylish lifestyle … from beauty & fashion to home décor. Imagine the Mirror Mirror Beauty & Lifestyle Concept Boutiques … it’s shopping taken to the next level.

From her flagship space on Palm Beach’s fashionable Worth Avenue to her exclusive new boutique-within-a-boutique spaces at The Mar-a-Lago Club, The Delano, and The Shore Club spas, Jeanine Recckio, the world’s only beauty and lifestyle futurologist, has created a novel approach to retail. Her extraordinary shopping destinations embody what she calls the “living magazine” concept … encompassing a rotating selection of the hottest must-have trends for the chic lifestyle as a whole, not just fashion or beauty. Like a magazine, the boutique’s offerings will be refreshed each month … think of it as turning the page to discover a fresh batch of the hippest items. It’s all about what’s in RIGHT NOW.

The “living magazine” boutiques are a revolutionary retail concept. The shops cover a wide range of price points … in the same vein as the “splurges” & “steals” featured in fashion magazines. The possibilities are limitless … there is literally something for everyone, with Jeanine serving as her clients’ own personal editor in chief. Clients seeking extra style guidance need look no further than Jeanine, who is happy to share her expertise as a personal shopper. Unlike a magazine, the gratification here is instantaneous.

Jeanine has made her mark as a highly respected visionary, jet-setting trend-forecaster, consultant to global beauty brands, and founder of the trend-spotting Mirror Mirror Imagination Group. Most recently, she has added designer to her repertoire, bringing her Midas touch to her own collections of jewelry, hats, makeup & kurta tops, as well as home décor.

As demand for her glamorous designs skyrocketed, Jeanine’s vision was to create spaces to house her one-of-a-kind collections & rare treasures while reinventing the Palm Beach look & lifestyle. And her vision is now a reality that is thriving and evolving. Her forward-thinking boutiques combine that sought-after European flair with a kick of New York and a hint of Los Angeles. In one word: chic.

The Mirror Mirror Beauty & Lifestyle Concept Boutiques are home to Jeanine’s brand-new, exclusive Palm Beach-inspired Jewels of the Sea Mermaid Chic Jewelry Collection and Palm Beach Couture Hat Collection, both designed by Jeanine herself. Also on display is Jeanine’s futuristic-meets-all-natural Mirror Mirror Pretend Beauty cosmetics and skincare line, which merges innovative formulas custom-made in an Italian lab with Certified Organic Extracts like Florida Honeybell and Sicilian orange for the ultimate in upscale healthy, high-tech beauty. And, most recently, Jeanine has taken her role as designer to the next level, with clothing (including top-selling India-inspired kurta tops) and home décor collections.

Within her high-tech, high-touch boutiques, Jeanine opens her imaginary suitcase from her jet-setting adventures and displays unique finds from around the world. With a revolving influx of rare, exotic merchandise, Jeanine also offers hand-picked global must-haves in fashion, music, entertaining, beauty & lifestyle … from stylish linen shawls from Italy, the prettiest Parisian vases & luxury soaps from Florence to elegant makeup mirrors from Milan & exotic seashells from the Mediterranean.

The Worth Avenue Mirror Mirror flagship is a candy store of beach chic goes glam … an all-white world, with playful touches of swimming pool blue and shots of pretty pink, accented with luscious greenery & stone garden sculptures.

“We have pink champagne on ice at all times and our own Mirror Mirror Pretty Water™ always flowing,” Jeanine says. “It’s the chicest spot on Worth Avenue.”

Located inside the flagship boutique, the Mirror Mirror Imagination Group Design Studio is a vantage point for all things new … this appointment-only studio is where Jeanine meets her clients to predict their industries and anticipate consumer behavior based on her ability to forecast trends. The company will mirror the work it has been recognized for in its Manhattan headquarters, conceiving cutting-edge product lines & brand extensions from its tony Palm Beach space.

“Worth Avenue & Palm Beach were important locations for us to be in for our second office site,” Jeanine says. “The best global companies are flocking to that area of the country, so there’s a chance to touch all the corners of the world. Dermatologists, plastic surgery, and high-tech beauty are so big in Florida right now. To have our fingers on the pulse of the latest and to capture that timeliness, we needed to be where the new trends are being born.”

Jeanine has been the secret weapon for cosmetic empires, Fortune 500 companies & upstart brands. Her signature can be found on global brands & products that have revolutionized the way the industry and women view beauty … think MAC, Sex and the City, TRESemmé, Colgate-Palmolive, Sephora, Dessert Beauty Jessica Simpson, The Body Shop, Maybelline, La Prairie, Revlon & more.

For more information or to schedule a tour of the Mirror Mirror Beauty & Lifestyle Concept Boutiques, please contact Jeanine Recckio at 212 339 0037. For more information about the Mirror Mirror Imagination Group, please visit

Contact Jeanine Recckio

Global Headquarters
590 Madison Avenue
21st Floor
New York, New York 10022
tel 212 339 0037

Futuristic Trend Boutique & Design Lab
326 Peruvian Avenue #6
Via DeMario at Worth Avenue
Palm Beach, Florida 33480
tel 561 655 1045

Mirror Mirror Boutique at Trump Spa Mar-a-Lago
1100 S. Ocean Boulevard
Palm Beach, Florida 33480
tel 561 822 5085


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