Deliver Your News to the World Wins the Webby People’s Voice Award in the Insurance Category


MAYFIELD VILLAGE, Ohio.— The nation’s third largest auto insurance group, The Progressive Group of Insurance Companies, today announced that its Web site — — has received The Webby People’s Voice Award. The online public voted and selected the site as the best insurance Web site of 2007.

The Webby Awards is the leading international award honoring excellence on the Internet, Web sites, interactive advertising, online film and video, and mobile Web sites. The awards are judged by the International Academy of Digital Arts & Sciences and the People’s Voice awards are voted on by the online public.

More than 400,000 votes were cast around the world for People’s Voice favorites in a broad array of categories ranging from Activism to Insurance and Fashion to Politics.

“People want car insurance that’s easy to shop for, buy and own, so that’s what we deliver on,” said Toby Alfred, customer experience general manager, Progressive. “The people have spoken, and this award is affirmation that we’re giving them what they want. The online community chose us as the best in our industry and we couldn’t be happier.”

Progressive was the first major car insurer in the world to introduce a Web site (1995), first to sell auto policies real-time online (1997) and first to give its customers online access and control of their policies via a customer service site (1998). In 2006, Progressive launched an interactive online claims reporting tool that allows customers to report a claim and track its status from start to finish; this functionality is now available countrywide. also features the first-ever auto insurance “Rate Ticker,” showing Progressive rates side-by-side with those of other top insurers in real-time. The site also uses “Talk to Me” Voice Over Internet Protocol technology, allowing online shoppers to speak with a licensed sales representative immediately, over the Internet, with a click of the mouse.


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