SPSS Positioned in Leaders Quadrant for Customer Data Mining by Leading Industry Analyst Firm

CHICAGO,-SPSS Inc. (Nasdaq:SPSS - News), a leading worldwide provider of predictive analytics software, today announced that Gartner Inc., a leading information technology industry analyst firm, has positioned SPSS in the leaders quadrant of its “Magic Quadrant for Customer Data Mining, 2Q07.”(1)

The Gartner report states: “Leaders are vendors whose performance excels in the customer data mining market segment. Not only are they suitable for the majority of enterprises to consider today, but they also have a significant impact on the direction and growth of the market.”

Data mining is a core component of the SPSS predictive analytics platform. Organizations use SPSS data mining to understand their customers, predict their behavior and improve their interactions. This mining of “people data,” consisting of actions, attributes and attitudes, yields insights that provide increased returns in areas such as customer satisfaction, customer retention, increasing sales and detecting fraud.

“Our ability to execute is exemplified by record financial growth during the past two years and a growing global customer base of companies moving toward becoming predictive enterprises. Driving this success is the significant ROI that predictive analytics brings to organizations, particularly in uncovering and driving new revenue opportunities,” said Jack Noonan, SPSS president and chief executive officer. “We see Gartner’s findings as confirmation of our market position and vision. SPSS takes deep pride in being recognized as a leader and will continue to strive toward delivering success for its customers and shareholders.”