Amp’d Mobile Improves Customer Experience with Teradata
DAYTON, Ohio – Teradata, a division of NCR Corporation (NYSE: NCR), announced today that Amp’d Mobile, the pioneer of integrated mobile entertainment targeting youth and young adults, has selected Teradata’s Customer Relationship Management (CRM) application.
In the first phase of the project, Amp’d Mobile integrated 10 sources of operational data into its enterprise data warehouse. This application will allow the company’s marketing team to enhance customers’ experience with Amp’d Mobile by segmenting customers and creating multichannel campaigns based on customer behavior. Mobile data such as ring tones, games, and videos will soon be available at the subscriber level. Amp’d Mobile plans to integrate handset and Web site information in the future.
“Having Teradata CRM will let us run many more campaigns than we ever could before, target them at specific segments of users, and directly measure the results,” said Giles Yassin, the marketing director at Amp’d Mobile who is leading the effort. “We will be able to develop our campaigns iteratively, making sure we get the right message to the right users. This will help us retain our existing subscribers, improve collections, increase average revenue per user and effectively target new customers.”
Teradata and Amp’d Mobile have agreed to develop a strategic partnership around this implementation. As part of this agreement, Teradata will be able to leverage the intellectual property gained to augment its solutions for the wireless industry.
“Amp’d is a fascinating company to work with,” says Ralph Vossmeyer, Teradata solution vice president. “Their executives have a strong vision for how a Teradata-based one-to-one view of customer can personalize the unique content-oriented experience provided by the Amp’d platform via actionable detail. Teradata is a recognized leader in providing powerful business solutions at larger wireless carriers, and we are proud to be part of the mobile content innovation taking place at Amp’d. I’m thrilled that Teradata will be able to help Amp’d extend their competitive advantage even further by analyzing the data and tailoring communications more effectively with customers.”
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