City of Lawton and Evergreen Productions, Inc. recognized for environmental education and outreach
The U.S. Environmental Protection Agency’s Clean Air Excellence Awards program recognizes and honors outstanding, innovative efforts in achieving cleaner air. The awards are presented in five categories: clean air technology, community action, education/outreach, regulatory/policy innovations and transportation efficiency innovations - with two additional special awards for visionary programs and individual achievement.
This year’s award for education/outreach is presented to:
City of Lawton and Evergreen Productions, Lawton, Oklahoma
The City of Lawton, Oklahoma, a heavily car-dependent city, promoted air quality improvements through the development of the Carpool Crazy program that rewarded residents for sharing rides. The City of Lawton and Evergreen Productions Inc., a public relations firm commissioned by the city, joined forces with local businesses and media, in the summer of 2005, to launch the Carpool Crazy campaign. Carpool Crazy encouraged motorists to share rides and minimize emissions. Over 5,000 Carpool Crazy decals were distributed through live radio remote kick-off events, at the radio stations, and at City Hall. Drivers affixed these decals to the back windows of their cars and spotters were sent into the city to look for vehicles with both the marked decal and two or more people in the vehicle. Instant prizes were announced live on the air and awarded to winning drivers. These drivers were also entered into a grand prize drawing for a special getaway for two. Carpool Crazy increased environmental awareness, reduced carbon dioxide emissions, and improved air quality in the Lawton Metropolitan area.
The awards program was established in 2000 at the recommendation of the Clean Air Act Advisory Committee (CAAAC), a senior-level policy committee that advises EPA on implementing the Clean Air Act. For more information on this year’s awards ceremony, visit: http://www.epa.gov/air/caaac/clean_award.html
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