Ice Broadband Selects Motorola to Expand Network

Pioneering broadband supplier, Ice Broadband, has chosen Motorola, Inc. (NYSE: MOT) technology to expand its high- speed wireless broadband services to consumers and businesses across the country. Ice has expanded rapidly since its launch in 2006 delivering broadband data and voice services to areas of Ireland with little or no fixed line broadband coverage.

The quick-to-deploy MOTOwi4™ solutions, which include wi4 Fixed Canopy® and point-to-point backhaul products, will enable Ice to maintain the momentum of its rapid network roll-out. The high-quality voice over IP (VoIP) communication offered by the Motorola solution was central to its selection, with broadband customers in Ireland increasingly choosing the Internet to handle their telephone calls.

“Demand for broadband in Ireland is booming,” said Fran Rooney, founder of Ice Broadband. “Wireless technology gives us the means to quickly and efficiently create a network that will reach customers across the entire country, regardless of the quality of fixed line infrastructure.”

“Motorola’s solution is quick and simple for our engineers to install, reliable, offers excellent range and delivers high-quality data and voice transmission. It enables us to maintain the high rate of service roll-out we’ve established and the quality standards our customers have come to expect,” Rooney said.

Ice Broadband selected Motorola after evaluating a number of solutions. Technology innovations, such as industry-leading interference mitigation techniques and excellent VoIP quality proved to be key factors in the decision and demonstrated Motorola’s capacity to maintain and improve service quality.

Ian Bayly, MOTOwi4 sales director Europe, Motorola Networks & Enterprise said, “Ice Broadband’s decision to invest in wireless broadband technology demonstrates its commitment to pioneering service innovation in broadband. Our MOTOwi4 solutions offer the reliability and connectivity to deliver the high quality of service that wireless operators and their customers expect. We are delighted that Ice has chosen to deploy our wireless broadband products and we look forward to helping the company grow.”

About Ice Broadband
Ice Broadband is a premier broadband carrier providing quality services concentrating on suburban areas, rural locations and small towns. Ice Broadband has committed to provide quality service to the largely forgotten rural populations and communities in Ireland where lack of quality broadband is a particular problem.

Ice Broadband uses high quality, internationally proven, equipment coupled with bespoke network management software which constantly monitors the network and customer installations to ensure fast, reliable, high-speed broadband at all times.