JVC Mobile Launches New Innovative Web Site Integrating Arsenal Brand
Cypress, Calif.—JVC Mobile’s newly re-designed Web site (www.mobile.jvc.com) incorporates live music and interactive tools to give site visitors both an entertaining and educational experience.
Arsenal products are presented with a separate home page this year, which lends its own distinctive color scheme and feel, and that visually promotes the Arsenal lineup of products designed specifically for specialist retailers. The fresh look of both the JVC Mobile Entertainment and Arsenal pages targets consumers and industry experts with its full motion product videos and even an audio player, which allows users to select their background music from the play list. Site visitors can check out new products, listen to radio commercials or even learn about key Mobile technologies such as HD Radio and Bluetooth®.
Since interaction is a large element of the new site, promotion changes and new features are constantly added so that revisiting users will always have something new to discover. At the top of all category pages within the site, each flagship product is introduced with a Flash presentation, while users can click on any listed products to see more detailed features, specifications and product images. Visitors can also view JVC Mobile’s demonstration cars, such as the new Lotus Elise, which is featured on the Arsenal home page.
A comprehensive fit guide enables consumers to select recommended JVC speakers, stereos and other equipment based on their vehicle’s fitment and size needs. Dealers will also find the Web site very useful in gathering specific product information, and downloading high res images of new products and press releases can be accessed through the press room. Viewers can download new product catalogs and can also get extended information such as product manuals, warranty information, and more.
“The site is designed to reflect the emerging digital lifestyle and highlight both the product and marketing advantages of JVC Mobile,” said Chad Vogelsong, General Manager—Marketing. “Exposing up and coming bands, having sweepstakes and distinctively showcasing our products creates a more personal visitor experience. Its unique and edgy design not only creates excitement for our consumers but adds new life and momentum back into the car audio industry.”
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