Avid Links Real World Editing Trends to Education Agenda at UFVA 2005 Conference

Chicago , IL , August 2, 2005 - Avid Technology, Inc., is sponsoring the 59 th annual University Film & Video Association (UFVA) 2005 conference at Columbia College, Chicago, and helping to shape the education agenda for leading film and media production programs.

For six years running, Avid has worked with the UFVA, one of the nation’s most influential education organizations dedicated to advancing creativity and education in film and broadcast editing. Today, the UFVA is comprised of more than 100 member colleges and universities who work to identify and teach the latest techniques and trends in digital editing.

The conference is headlined by an Avid organized opening night discussion “Perspectives on Film and Television Editing” with Tina Hirsh, award-winning editor and past president of the American Cinema Editors (ACE), who will share her insights into film and television editing.

In addition, Avid will host three panel discussions throughout the conference exploring the latest trends and challenges in post production :

* “High Definition Workflow and Collaboration” - This discussion, which will include independent filmmakers, will take an in-depth look at the HD filmmaking process, expose the real-world challenges and implications of working cost effectively in HD, and explore the “do’s and don’ts” associated with acquisition, postproduction, and delivery.
* “ Integration of Art and Theory of Nonlinear Editing” – This discussion will address the nuts and bolts of teaching practices more than theoretical issues, as well as the particular challenges and rewards of nonlinear editing.
* “The Future of Project Collaboration” - This discussion will examine how the capabilities of today’s nonlinear editing systems and shared-storage solutions encourage collaborative work, media sharing and parallel production not possible with standalone systems.

Avid Technology will be exhibiting its Avid Xpress Pro Academic software along with student footage reels at booth #4. for information and an informal demonstration of Avid’s leading editing software for students and educators.

To speak with a spokesperson from Avid, UFVA or Columbia College , please contact:
DoShik Wood, 978.640.5261, doshik_wood@avid.com or
Debra Masters, 617.520.7015, debra.masters@edelman.com.
About Avid Technology, Inc.

Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company’s Oscar®, Grammy®, and Emmy® award-winning products and services, please visit: www.avid.com.

© 2005 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements, and availability are subject to change without notice. Avid, Digidesign, Film Composer, Pro Tools, and Avid Xpress are either registered trademarks or trademarks of Avid Technology, Inc. in the United States and/or other countries. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid® Film Composer® system for motion picture editing. Digidesign, Avid’s audio division, received an Oscar statuette representing the 2003 Scientific and Technical Award for the design, development, and implementation of its Pro Tools® digital audio workstation. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.

Contact Information

Carter Holland

Director, Corporate Communications

Avid Technology, Inc.

Contact via E-mail