SAMSUNG Combines Performance, Style and Culinary Cachet With Its New Kitchen Solutions

Samsung Electronics, an innovator in home appliances, brings to the US market a Total Kitchen Solution that delivers professional results to the home. Already a successful manufacturer of refrigerators, laundry machines and microwave ovens, Samsung will launch a line of French Door refrigerators, electric ranges and dishwashers. The entire suite of Samsung home appliance products can be seen at booth #C5613 during the 2007 Kitchen and Bath Industry Show (K/BIS), May 8-10 in Las Vegas.
Samsung innovation and styling will drive the company’s 2007 kitchen appliance products to the forefront. The free-standing electric ranges feature AirVection™ technology - a patented 3 fan convection system for more even cooking and energy efficiency. In addition, Samsung’s TWIN Cooling System™ technology is included in the company’s first line of French Door refrigerators to help ensure optimum humidity and no mixture of odors between compartments.

“The Samsung brand is known for its breadth of offerings to consumers and we are excited to now offer consumers a complete line of kitchen appliances,” said James Politeski, Vice President of Sales and Marketing for the home appliance division at Samsung Electronics America. “We have taken the performance and style consumers have grown to know and expect from Samsung products and applied it to the entire kitchen with the introduction of our French Door refrigerators, electric ranges and dishwashers.”

The complete 2007 Samsung Total Kitchen Solution line of products includes:

French Door Refrigerators
After achieving the highest rating for refrigerators in the J.D. Power and Associates customer satisfaction survey for the past two years, Samsung now offers consumers the beauty and functionality of a full line of French Door refrigerators. The two side-by-side refrigerator doors offer consumers a wide open space, making it perfect for storing large platters and lots of leftovers. An optional external ice and water dispenser or internal water dispenser give added convenience. The bottom freezer contains two shelves, making it adaptable to any need. In total, Samsung’s French Door refrigerator offers 26 cu. ft. of space.

The French Door refrigerators feature Samsung’s Twin Cooling System™, which allows each cabinet to be individually controlled and sealed to help ensure optimum humidity and no mixture of odors between compartments. The CoolSelect Pantry™, a fridge within a fridge, also allows the consumer to select the temperature of the drawer depending on need - warmer for vegetables and cooler for cold cuts. Surround Airflow technology lets air circulate through multiple outlets at every shelf level. Samsung’s new French Door refrigerators are Energy Star approved.

The standard model (RF265AA) is now available at a MSRP ranging from $1,499 to $1,799. The step-up model (RF266AA) includes an internal water dispenser and is available at a MSRP ranging from $1,599 to $1,899. The top-of-the-line model (RF267AA) comes with the added convenience of the external ice and water dispenser and will be available in July at a MSRP ranging from $2,199 to $2,499. All models come in stainless steel, stainless platinum, black and white.

Electric Ranges
Samsung’s Electric Ranges are designed for the discriminating consumer who seeks professional baking performance at home. The product comes with the largest oven capacity in the market at 5.7 cu. ft. and SteamQuick™ technology - a Samsung innovation that uses steam to quickly clean the oven in only 25 minutes. The electric range line also features Samsung’s AirVection&3153; oven technology - a patented three fan convection system to help ensure even cooking.

Samsung’s electric ranges will be available in the fall. The standard model (FTQ3521W) will be offered in white, black and stainless/black and carry a MSRP of $899 (white and black) and $999 (stainless/black). The stainless steel professional model (FTQ386LU) will carry a MSRP of $1,299.

Microwave Ovens
To complement the new line of free-standing ranges, Samsung is also introducing matching over-the-range microwave ovens. The over-the-range microwave ovens have a cavity size of 1.8 cu. ft., operate at a powerful 1,100 watts and feature a 400 CFM ventilation fan - the strongest in the industry. Nine sensor cooking selections help provide great cooking results at the touch of a finger. Offered in black, white, and stainless steel/black combination, the standard model (SMH7185) will be available from this fall for a MSRP of $249 (black or white) and $299 (stainless steel and black combination). The full stainless steel top-of-the-line model (SMH7187) will be available from this fall for a MSRP of $349.

Dishwashers
Samsung’s new line of dishwashers offers consumers quiet performance that is in style with the white, black and stainless steel finishes of other Samsung products in the Total Kitchen Solution. A host of Samsung innovations are included to make this first line of dishwashers an attractive but high-performing addition to Samsung’s home appliance collection.

The front door panel of the dishwasher has a 6-layer insulation system which dampens the noise produced by water spray. A digital leakage sensor, located at the bottom of the machine, helps prevent leakage and water overflow. The fan-driven condensation-type drying system uses residual heat from the warm water inside the tub and a fan at the same time for more efficient and faster drying.

Front-control models and integrated-control models are available. The front-control DMR57 is available in white, black and stainless steel at a MSRP of $699 (white and black) and $799 (stainless steel). The integrated-control DMR77 is available in white, black and stainless steel at a MSRP of $899 (white and black) and $999 (stainless steel). All dishwashers will be coming to market in the fourth quarter of 2007.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA) markets a broad range of award-winning consumer electronics, information systems, and home appliance products; and oversees Samsung’s North American operations, including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Its parent company, Samsung Electronics Co., Ltd., ranks #5 in the 2006 Consumer Electronics segment of the Fortune Magazine “America’s Most Admired Companies,” and ranks # 20 in the BusinessWeek “The Best Global Brand 100 2006.” Samsung Electronics Co, Ltd. is a top patent holder, ranking second overall in the U.S. in 2006. Please visit www.samsung.com for more information.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business areas: Digital Media, Telecommunication Network, Semiconductor, LCD, and Digital Appliance. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com.