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Body Bar Flex™ Named IONŽ Personal Training Aid of the Year


Finalist for 2007 ION Sports Product of the Year

BOULDER, Colo. – May 8, 2007 - Body Bar Systems, Inc., a premier fitness company specializing in products and educational tools for fitness enthusiasts of all ages and abilities, announced today that its Body Bar Flex™ has won an IONŽ award in the category of Personal Training Aid of the Year.

The IONŽ Sports Product of the Year Awards highlight the industry’s success in developing new and innovative products while engaging retailers, sports purists, parents, and kids alike. As an annual, globally marketed program, the ION Awards play a highly effective role in helping introduce, launch and place products at retail for emerging and mature companies, while engaging the active, decision-making consumer. Product submissions are judged on innovation, activation, and contribution to the Sports market. For more information on the ION Awards, please visit

“Body Bar Systems’ Body Bar Flex stood out from the dozens of other entries and we have high regard for the design and technology behind the product,” commented Positive Ions CEO and founder Dave Behar.

“It is an honor to receive this award,” said Arno Niemand, owner and chairman of Body Bar Systems. “As we celebrate our 20th year in business, it’s important that we continue to provide our dealers and customers with innovative products, and this award corroborates that we are accomplishing our objective. I congratulate the entire Body Bar Systems team and would especially like to thank Gordon Brown for developing this award-winning fitness tool. ”

Gordon Brown, a composites specialist, developed both the Body Bar Flex and the Body Bar Flex Power™. Brown was recently awarded United States Patent 7,112,166 for a “method of exercise” in which the Body Bar Flex flexible variable resistant composite exercise device is used in a completely new and novel way to strengthen and condition a person’s core and abdominal muscles. Brown has licensed this patented method of exercise to Body Bar Systems for development and distribution.

“As inventor of the Body Bar Flex, I am delighted that it was selected by Positive IONS, Inc., for this prestigious award,” said Mr. Brown. “When developing the 4-foot-long Body Bar Flex, my goal was that it be used easily almost anywhere so that customers could be very consistent in performing their personal exercise routines, which is key to achieving and maintaining personal fitness goals. We are exceptionally honored to be associated with the other ION Sports Products of the Year companies including Everlast Worldwide Inc., Spalding, Hillerich and Bradsby, and Inspire Fitness.”

In the last 20 years, Body Bar Systems has introduced many educational programs and tools, such as manuals, workshops, training tools and DVDs. The Body Bar Flex and Power Body Bar Flex are the newest additions to its product line.

“I hope everyone will consider using the Body Bar Flex at home, the gym, and taking it on trips for stretching and exercising in hotel rooms and conditioning the upper body while walking,” added Mr. Brown. “Almost every athlete can benefit from using the Body Bar Flex for resistive stretching and conditioning before and after sports activities. I recommend that everyone take it to their next game or the practice field or to the pool (it floats!). The Body Bar Flex can complement golf, baseball, basketball, track, volleyball, and other training activities.”

About the Body Bar Flex™
The original Body Bar Flex is a flexible fiberglass composite rod with easy-grip durable rubber casing and end caps that comes in two lengths, three and four feet, for total body training options. Weighing approximately one pound, The Body Bar Flex can be used for balance and stretching when straight, but offers resistance ranging from zero to 20 pounds when bent into an arc. It has an ergonomically tailored flexibility to allow full joint range of motion and works the entire body in simple or compound movements to develop strength, flexibility, coordination and balance. Body Bar Flex programs are accessible for all ages and fitness levels including:
• De-conditioned and Novice Exercisers
• Older Adults
• Those Recovering from Injuries
• Those Wishing to Improve Balance and Flexibility
• Martial Artists
• Ballet Strength Classes
• Pilates and Yoga Enthusiasts
• Those with Joint or Grip Problems
• Walkers
• Golfers

About the Body Bar Flex Power™- A step up from the Body Bar Flex
The new Body Bar Flex Power looks and feels similar to the regular Body Bar Flex, weighs in at approximately two pounds and offers resistance ranging from zero to 40 pounds when bent into an arc. Body Bar Flex Power programs are accessible and great for:
• Athletes
• Extremely fit individuals
• Also available in a weighted version

About Body Bar Systems, Inc.
Founded in 1987, Body Bar Systems provides the infinite workouts and solid educational tools that fitness enthusiasts of all ages and abilities still choose after twenty years - because they work. The company has created a strong presence through the original weighted fitness bar, The Body BarŽ, and the extensive “Master Your Body” DVD series of workout programs. Body Bar Systems is committed to enhancing the fitness and well being of the world by providing quality products and education with passion, integrity, and fun. 1-800-500-2030.


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