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Avaya "Snapshots" Campaign Wins Webby Award for Best Rich Media Advertising


BASKING RIDGE, N.J. - The Webby Awards, the leading international honor for the Web, honored the Avaya “Snapshots” interactive advertising campaign, a collection of Web videos featuring Avaya’s latest products and services, with the 2007 Best Rich Media Advertising Award in the Business-to-Business category.

The campaign was produced in collaboration with R/GA Interactive Advertising of New York City.

Hailed as the “Oscars of the Internet” by the New York Times, The Webby Awards recognize excellence on the Internet, including Websites, Interactive Advertising, Online Film & Video, and Mobile Websites. The awards are judged by the International Academy of Digital Arts & Sciences. Winners were announced May 1, 2007 and will be honored at The 11th Annual Webby Awards in New York City on June 5.

“The Webby Awards honor the outstanding work that is setting the standard for excellence on the Internet,” said David-Michel Davies, executive director of The Webby Awards. “Avaya’s ”Snapshots“ is a testament to the skill, ingenuity, and vision of its creators.”

“Avaya is honored to be recognized for creative and engaging content by the Webby Awards,” said Jocelyne J. Attal, Chief Marketing Officer, Avaya. “Our Snapshots campaign translates the complexities of IP telephony in an engaging and accessible format.”


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