Kodak Announces Agreement with Media Markt and the Saturn Group to sell New Kodak All-in-One Inkjet Printers in Germany
Eastman Kodak Company (NYSE: EK) today announced that Media-Saturn Group will be the first strategic partner to support Kodak’s entry into the German inkjet home printing market. Both the KODAK EASYSHARE 5300 and 5500 All-in-One inkjet printers will be available from both consumer-electronics trade chains beginning in June.
“We have developed a new business model that enables the consumer to print in the high quality they have come to expect from Kodak, at affordable ink prices and with a high degree of user-friendliness,” said Andreas Lippert, General Manager, Kodak Germany. “Our new pricing model will revolutionize home printing, offering consumers with a high volume of printouts an opportunity to print long-lasting documents and lab-quality photos at affordable prices.” He added, “In Media Markt and Saturn, we have gained two market leaders who can both actively support the introduction of our new printing system and guarantee nationwide distribution.”
The new Kodak EasyShare 5300 and 5500 inkjet printers offer ease of use and superb print quality delivered by Kodak’s innovative inks with extremely small pigment particles. Kodak’s pricing concept of these pigment inks offers savings of up to 50% compared to other consumer inkjet printers for all types of printouts. The black ink cartridge will cost € 9.99, the combined color cartridge - containing all colors – will cost €14.99 (RRP).
By entering the home inkjet printing market, Kodak addresses precisely the target group with the largest growth potential: Consumers who enjoy printing and would print high volumes, but are frustrated with the current high cost of ink.
All-in-One printers feature KODACOLOR technology
The exclusive KODAKCOLOR technology integrated in KODAK EASYSHARE All-in-One inkjet printers is a combination of several elements: innovative pigment inks and permanent print heads (both developed by Kodak), micro-porous photo paper, and Kodak’s long-standing experience in color and photo technology. This combination ensures excellent results for all printouts, be it text, graphics, or photos with vibrant colors.
About Media-Saturn-Holding GmbH
With a net turnover of € 13.3 billion and 37,230 employees in 2005, Media Markt and Saturn are both Germany’s and Europe’s No.1 trade chains for consumer electronics. The secret of success of the distribution chains under the umbrella of Media-Saturn-Holding GmbH is a unique range of brand products at low prices, combined with professional advice, good customer service, distinctive advertising, and a centralized structure. Every store manager is also a co-partner of his or her store and is as such responsible for its product range, pricing, personnel, and marketing. Media Markt and Saturn are managed as two independent brands and are mutual competitors. The group, of which METRO AG is the majority shareholder, currently operates 624 stores in 14 European countries.
About Eastman Kodak Company
Kodak is the world’s foremost imaging innovator. With sales of $13.3 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images.
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