Philips Consumer Electronics introduces environmentally friendly ‘Green Tick’ logo
AMSTERDAM –Philips Electronics has today introduced a new consumer logo for its environmentally friendly and safe consumer product range -- The Philips Green Tick. This new logo allows consumers to easily identify products that have significantly better energy efficiency than the nearest competitor products in the same category as well as having other environmental benefits such as the use of flame retardant materials.
Philips’ sustainable practices have been recognized at a company wide level. In 2006 Philips was No 1 for leisure goods in the Dow Jones Sustainability Indexes. For the third year in a row, Philips is among the Globally 100 Most Sustainable Corporations in the World. Additionally, Philips is one of the top ranking sustainability companies of all companies listed on the Amsterdam Stock Exchange and is included in the FTSE4Good.
The Philips Green Tick logo only applies to Green Flagship products in the Consumer Electronics portfolio, all of which are annually certified by external auditors. Philips Green product portfolio accounted for EUR 2.2 billion turnover in 2006. Currently, seven of Philips’ Flat TVs™ carry the Green Tick logo with a target of doubling the number to 14 by the end of 2007. Furthermore throughout 2007, Philips Consumer Electronics will continue to increase the range of Green Tick products to include DVD Recorders, Home Theater Systems, Wireless Solutions, Portable Accessories and other consumer electronic devices. The Green Tick logo will launch into retail outlets from April 2007 across Europe, North America and Asia.
Recent research has found that Philips’ Green Tick products outperform competition in energy efficiency. When watching television or a favorite DVD with a Philips Green Tick product, consumers consume less energy than competitor products.
“Philips is committed to being a responsible industry leader and helping consumers find more energy-efficient lifestyles through increasingly advanced products and better information,” according to Rudy Provoost, Chief Executive Officer, Philips Consumer Electronics. “Our Green Tick logo provides consumers with an easy way to identify products enabling an informed purchasing decision.”
A tradition of providing sustainable solutions
Philips products have been recognized by many key industry and trade organizations. Philips won the EISA 2006 Green TV award, the most prestigious consumer electronics industry award in Europe, for the 42PF7621D LCD FlatTV™.
Philips was awarded a CES 2007 Innovations Award for Eco-Design for the 42PF9731D LCD FlatTV. The model offers consumers environmental benefits including 28% less energy consumption than competitor models and the elimination of six hazardous substances.
The EISA and CES Innovations Awards demonstrate Philips leadership in providing Eco-friendly products and signify the high performance each model produces in addition to the energy and environmental benefits.
More information on the Philips Green Tick initiative is available: www.philips.com/sustainability
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