Quick-serve Industry’s First 100% Sirloin Burger Debuts at Jack in the Box® Restaurants
SAN DIEGO – Jack, the fictional founder of Jack in the Box® restaurants, appreciates the finer things in life – a sleek convertible, a swanky crib, a super-fast jet. That’s why when it came time to create a new burger, Jack went all out to give his guests the very best – a 100% Sirloin Burger, the first offered by a major fast-food chain.
But wait, there’s more to this burger than just the beef. Guests can customize their 100% Sirloin Burger (which weighs in at nearly 1/3 of a pound after cooking) with a choice of cheese and onion style on two different builds:
Sirloin Cheese Burger – Sirloin patty on a toasted bakery-style bun with peppercorn mayo, pickle strips, lettuce, tomato, grilled or red onions, and a choice of American, Cheddar or Swiss cheese.
Sirloin Bacon & Cheese Burger – Sirloin patty on a toasted bakery-style bun with peppercorn mayo, pickle strips, lettuce, tomato, bacon, grilled or red onions, and a choice of American, Cheddar or Swiss cheese.
“When consumers hear ‘sirloin’ they know they’re getting a premium product,” said Teka O’Rourke, director of menu marketing for Jack in the Box Inc. “Our new 100% Sirloin Burger elevates our menu and raises the bar for the quick-serve industry.”
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