Meijer Selects The Nielsen Company as Their Preferred Business Information Partner to Deliver Meijer Data and Category Review Requirements
The Nielsen Company and Meijer today jointly announced a new long-term agreement naming Nielsen as the preferred information provider for Meijer’s category management, marketing, and merchandising functions. Under the partnership, Nielsen and Meijer will enhance the collaborative category review process that will serve as the basis for category and vendor planning meetings between Meijer and its manufacturer partners.
“Our partnership with Nielsen will increase efficiencies in our review process, and will provide our company with the tools and information needed to deliver what our customers want, when they want it,” said Ralph Fischer, Group Vice President, Grocery Merchandising for Meijer. “Nielsen’s ability to meet our extensive data needs and their industry-leading competencies made them the clear choice to be our preferred information supplier.”
The Nielsen-created Meijer Custom Category Review Reports will deliver a collaborative view to be used by Meijer and their manufacturer partners, with Nielsen information delivered in Meijer’s custom geographies and product hierarchy. As part of this program, Meijer has selected The Nielsen Company to be the sole provider of account-level performance data. This single platform of information will ensure that Meijer and manufacturers are working from the same Meijer defined information set, enabling a common view for approaching business decisions.
“This partnership will focus on solutions, and together with Meijer we will set the standard deliverable for vendor partners to conduct their category reviews,” said Dan Sacco, Senior Vice President of Client Service for The Nielsen Company. “By ensuring consistency in the business planning process, our process will support increased profitability, efficiency and productivity.”
The family-run Meijer, a pioneer of the supercenter concept, operates 177 stores throughout Illinois, Indiana, Kentucky, Michigan and Ohio, and employs more than 63,000 team members. For more information about Meijer, please visit www.Meijer.com.
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