Celebrating 50 Years of French Skin Care Expertise, RoC® Kicks Off the RoC® Challenge at the Sixth Annual Tribeca Film Festival

Today RoC® celebrates 50 years in skin care excellence by launching its second annual RoC® Challenge, a nationwide contest that invites women to get 10 years back to the look of their skin. And like any good best friend should, RoC® keeps its promises. That’s why, to kick off the RoC® Challenge and celebrate 50 years of French heritage, RoC® has partnered with the Tribeca Film Festival to sponsor the premiere of Mon Meilleur Ami, “My Best Friend,” directed by famed director Patrice Leconte. Over the course of fifty years RoC® has developed and pioneered award winning formulations and has become a true innovator in anti-aging skin care.

RoC® understands that women feel that the hardest part of getting older is looking older. According to RoC® research, a majority of women surveyed said that while they don’t necessarily want to be younger, they do want to look younger and use skin care products to slow visible signs of aging. Even though anti-aging products continue to be prevalent in the market, only RoC® RETINOL CORREXION® Deep Wrinkle Night Cream, RoC® RETINOL CORREXION® Deep Wrinkle Serum, RoC® RETINOL CORREXION® Eye Cream and RoC® Daily Microdermabrasion Cleansing Disks are clinically proven to give 10 years back to the look of skin. RoC® believes so strongly in their “10 Years Back” claim, they have created the RoC® Challenge to encourage thousands of women nationwide to experience the anti-aging benefits of RoC® products.

“When the RoC® Challenge was introduced in 2006, more than 18,000 women participated,” said Alyson Wess, RoC® group product director, Johnson & Johnson Consumer Companies. “Again this year, we invite women to give us 12 weeks to get 10 years back to the look of their skin.”

Beginning May 1, 2007, women nationwide can “Take the RoC® Challenge” by registering online at www.rocchallenge.com. Women will enter to win a variety of prizes including a grand prize trip with their best friend to New York City for a three course dinner at Bon Appetit Culinary Studio, a private screening of Patrice Leconte’s “My Best Friend,” and a $1,000 shopping spree with two tickets to a fashion show during New York City’s September 2007 Fashion Week from Elle.



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News / Press Releases & Statements
Celebrating 50 Years of French Skin Care Expertise, RoC® Kicks Off the RoC® Challenge at the Sixth Annual Tribeca Film Festival

New York, NY (May 1, 2007) – Today RoC® celebrates 50 years in skin care excellence by launching its second annual RoC® Challenge, a nationwide contest that invites women to get 10 years back to the look of their skin. And like any good best friend should, RoC® keeps its promises. That’s why, to kick off the RoC® Challenge and celebrate 50 years of French heritage, RoC® has partnered with the Tribeca Film Festival to sponsor the premiere of Mon Meilleur Ami, “My Best Friend,” directed by famed director Patrice Leconte. Over the course of fifty years RoC® has developed and pioneered award winning formulations and has become a true innovator in anti-aging skin care.

RoC® understands that women feel that the hardest part of getting older is looking older. According to RoC® research, a majority of women surveyed said that while they don’t necessarily want to be younger, they do want to look younger and use skin care products to slow visible signs of aging. Even though anti-aging products continue to be prevalent in the market, only RoC® RETINOL CORREXION® Deep Wrinkle Night Cream, RoC® RETINOL CORREXION® Deep Wrinkle Serum, RoC® RETINOL CORREXION® Eye Cream and RoC® Daily Microdermabrasion Cleansing Disks are clinically proven to give 10 years back to the look of skin. RoC® believes so strongly in their “10 Years Back” claim, they have created the RoC® Challenge to encourage thousands of women nationwide to experience the anti-aging benefits of RoC® products.

“When the RoC® Challenge was introduced in 2006, more than 18,000 women participated,” said Alyson Wess, RoC® group product director, Johnson & Johnson Consumer Companies. “Again this year, we invite women to give us 12 weeks to get 10 years back to the look of their skin.”

Beginning May 1, 2007, women nationwide can “Take the RoC® Challenge” by registering online at www.rocchallenge.com. Women will enter to win a variety of prizes including a grand prize trip with their best friend to New York City for a three course dinner at Bon Appetit Culinary Studio, a private screening of Patrice Leconte’s “My Best Friend,” and a $1,000 shopping spree with two tickets to a fashion show during New York City’s September 2007 Fashion Week from Elle.

Highlights from the first 50 years with RoC®:

1957 – Development of RoC® , the first hypoallergenic skin care products.

1987 – RoC® becomes the first to prove non-comedogenicity (products that won’t clog pores) based on patented method of testing developed at the RoC® Skin Research Center.

1994 – Integration into Johnson & Johnson Family of Companies, the world’s leading health care company.

1995 – RoC® develops RETINOL ACTIF PUR®, the first pure and stabilized form of Vitamin A, a pioneer treatment in the visible reduction of wrinkles.

1999 – RoC® launches in the United States, and is developed in Asia (Japan), becoming a global skin care brand.

2003 – RoC® leveraged the anti-aging properties of soy with the development of its RoC® Soy Complex, a complete form of soy that is proven to provide several anti-aging benefits.

2004 – RoC® brings the breakthrough RETINOL CORREXION® Deep Wrinkle Night Cream from France to the United States – clinically proven to give 10 years back to the look of skin.

2006 – RoC® launches the RoC® Challenge in the United States, encouraging women nationwide to get 10 years back to the look of skin.