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Cisco and Scientific Atlanta Showcase ’Connected Life’ Portfolio at The Cable Show


SAN JOSE, Calif., and ATLANTA, Ga. - May 2, 2007 - Today’s consumers want the freedom to access a broad range of content and services across many devices - they want to live the “Connected Life.” In the Connected Life, powered by Cisco and Scientific Atlanta, service providers meet the personalized content demands of the consumer. At this year’s Cable Show, Cisco and Scientific Atlanta are demonstrating how they are working with customers on various solutions, including enhanced network platforms and next-generation set-tops, to help service providers connect with and personalize the overall experience - while improving business models and creating new revenue streams.

“Today’s connected consumer is empowered with a wealth of choices for content and content delivery,” said Michael Harney, president of Subscriber Networks, Scientific Atlanta, a Cisco company. “Cisco and Scientific Atlanta’s solutions enable service providers to deliver more content and information seamlessly across multiple devices - complementing today’s connected life, while enriching the overall subscriber experience.”

At the Cisco and Scientific Atlanta booth, 2044, demonstrations include solutions that extend and scale the network, from switched digital video and universal session resource management to advanced video compression (AVC) encoding and data over cable service interface specification (DOCSIS®) 3.0 channel bonding. The companies will also showcase solutions that shape the Connected Life and provide service flexibility including their next-generation OpenCable Applications Platform (OCAPTM)-ready set-tops, separable security set-tops to meet the July 2007 FCC deadline, exciting new OCAP applications, cross-platform video and navigation solutions along with voice, high-speed data and wireless gateway products.

In the content delivery arena, Cisco and Scientific Atlanta will highlight personalized and on-demand services, video to the set-top, personal computer (PC) and mobile devices, addressable advertising and Internet video services. Internet streaming will be introduced on the Cisco Content Delivery System, enabling Video 2.0 experiences across a wide range of devices.

“Video 2.0 is changing the face of television by creating dynamic, personalized multimedia experiences and generating new revenue opportunities for service providers,” said Paul Bosco, vice president of cable and video initiatives, Cisco. “To further escalate the advantages of Video 2.0 services, Cisco has added Internet streaming capabilities to its Content Delivery System. By extending streaming capabilities to the set-top and IP devices, service providers can offer a wide spectrum of next-generation, value-added video entertainment services.”

Cisco and Scientific Atlanta also launched today three audio podcast features discussing new video technologies that will help service providers add value through enhanced consumer video experiences. They are: “Home Entertainment Initiatives: The Connected Home,” “707 and Beyond: The Transition to Separable Security,” and “Addressable Advertising and the Growing Opportunities.”

Cisco and Scientific Atlanta’s presence at the show includes sponsored events and featured presentations. Cisco is hosting the International Reception on May 7, from 5:30 - 7:00 p.m. PDT at the International Business Center, Bayside A.

Three Cisco and Scientific Atlanta executives are featured speakers at the show, sharing their industry expertise about how the digital landscape is changing and how service providers can optimize their services as consumer demands, bandwidth needs and opportunities continue to evolve and escalate. Jeff Seebeck, vice president of product strategy and development, Subscriber Networks, for Scientific Atlanta, participates in the “OCAP in the Real World: Ask the Experts” panel on May 6, from 4:30 to 5:30 p.m. PDT at the Mandalay Bay Ballroom I. Peggy Ballard, vice president of Strategic Communications for Scientific Atlanta, and president of the Association of Cable Communicators, moderates the panel “Thoroughly Modern Messaging: Reaching Customers in the Digital Age” on May 7, from 3:00 to 4:15 p.m. PDT in the Mandalay Bay Ballroom D. Alon Bernstein, a Cisco software architect, presents “Across the Spectrum: New Approaches for Managing Bandwidth” on May 9 from 8:00 to 9:15 a.m. PDT in Breakers H.

**To arrange an interview or booth visit with Cisco and Scientific Atlanta executives at The Cable Show ’07, contact Sara Stutzenstein at or Kevin Petschow at
About Scientific Atlanta

Scientific Atlanta, a Cisco company, is a leading supplier of digital-content contribution and distribution systems, transmission networks for broadband access to the home, digital interactive set-tops and subscriber systems designed for video, high-speed Internet and voice-over-IP (VoIP) networks, and worldwide customer service and support. Scientific Atlanta, Inc. is a wholly owned subsidiary of Cisco Systems, Inc. More information about Scientific Atlanta is available at
About Cisco Systems

Cisco, (NASDAQ: CSCO), is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at For ongoing news, please go to

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