Mayfield Dairy Farms Launches Nurture By Mayfield, A Low-Fat Milk With Immunity-Boosting Benefit
Mayfield Dairy Farms today announced the launch of Nurture by Mayfield, a 1% Lowfat milk and a 2% Reduced Fat milk containing probiotic cultures clinically proven to boost the body’s immune system.
Mayfield pioneered the addition of probiotics to milk more than 20 years ago with NuTrish, the first milk in the United States to contain probiotic cultures known to aid digestion and ease lactose intolerance. In light of new research that demonstrates health benefits of probiotics extend far beyond digestion alone, Mayfield is replacing NuTrish with Nurture.
“Twenty years ago when we first began selling NuTrish, scientific studies showed that probiotic cultures such as acidophilus and bifidum aided digestion,” said Scottie Mayfield, president of Mayfield Dairy Farms. “Now clinical research shows these live cultures actually boost the immune system. So by doing something most people do everyday—drink milk—consumers can actually strengthen their body’s natural defenses,” said Mayfield.
Probiotics are beneficial bacteria that occur naturally within the digestive tract, providing critical support for the body’s immune system. However, diet imbalances, antibiotics and day-to-day stress of today’s hectic lifestyles can make it difficult for the body to maintain adequate levels of these probiotics.
Regularly consuming two or three eight-ounce servings of Nurture each day will replenish those probiotic levels with optimal amounts of the two scientifically tested strains Nurture contains. Two or three servings of Nurture will also fulfill the Food Guide Pyramid dairy recommendations for most ages.
“Probiotics can help maintain a healthy balance of bacteria in the digestive tract,” said Pat Wallin, a registered and licensed dietitian and 40-year veteran of the nutrition and dairy industry. “Research suggests that certain probiotics, including those used in Mayfield’s Nurture, may enhance the immune system,” said Wallin.
“Nutrient-rich milk is also an excellent delivery vehicle for probiotics since it is recommended for daily use from the toddler ages through the senior years,” she added.
Launching both a 1% milk and a 2% milk will make the advantages of Nurture available to the broadest number of consumers, according to Mayfield. “Our existing 2% Reduced Fat Milk is our most popular selection,” he said. “Adding Nurture 2% to our product line will help more Mayfield drinkers stay healthy.”
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