TaxBrain.com(R) Joins Winners of MarketingSherpa’s Third Annual Viral Hall of Fame
TRACY, CA - Online tax service, TaxBrain.com®, is a winner in MarketingSherpa’s Third Annual Viral Hall of Fame.
According to Craig Petz, Vice President of Marketing, Petz Enterprises, Inc., owners of the TaxBrain.com brand, “MarketingSherpa’s editorial staffers received over 100 viral marketing submissions for their third annual Viral Hall of Fame. The 10 inductees this year features both Business-to-Consumer and Business-to-Business marketing, including such heavy-weights as Levi-Strauss and Fox Television.”
As MarketingSherpa stated when they honored TaxBrain.com, “Yes, it’s 2007 in the viral marketing world, and Internet users aren’t so easily impressed with just any game, contest or video clip. That’s what makes this year’s Hall of Fame winners so impressive -- they cut through the clutter with panache.”
The Award summary goes on to say, “It’s not every day that guerilla marketing gets replayed on ESPN over and over. Essentially, TaxBrain.com hired actors to fake the theft of a racecar and make it look real, so real that it inadvertently aired as a real news story. Throw in the fact that they were targeting male NASCAR fans (yes, there were women in bikinis in the video, too) and wave the checkered flag, folks, because we have a winner. The effort received thousands of YouTube views and easily topped $1 million in free television advertising.”
“Stolen NASCAR” Viral Campaign Fuels Major Racing Sponsorship
Todd Taylor, TaxBrain.com’s Director of Affiliate Marketing, said, “The success of our viral video commercial produced as an experiment for YouTube last summer has led to primary sponsorship of the Justin Philpott Racing Team’s 2007 Whelen All-American Series NASCAR entries. 17-year-old rising star driver Justin Philpott is competing at tracks throughout California, including Altamont Motorsports Park, Irwindale Speedway, Madera Speedway, and Roseville’s All-American Speedway. In June, Justin and the TaxBrain team will also participate in a special NASCAR rookie all star race, competing against the nation’s top young drivers and nationally ranked NASCAR stars Tony Stewart and Matt Kenseth.”
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