BASF Coatings and Hyundai Announce Global Partnership
Ludwigshafen, Germany - BASF Coatings is forming a global partnership to provide refinish coatings products as well as training services and support for Hyundai Motor Company’s aftermarket network. Terms of the partnership were not disclosed but the program rollout is already in progress.
“Partnership with a supplier like BASF, the world’s leading chemical company, is very meaningful to us and will help us to achieve our goals,” said Y.S. Jung, General Manager, Overseas Service Team, Hyundai Motor Company. Jung cites “passion for quality” as one of the key cultural similarities between the two companies. “I look forward to working closely with BASF to generate further success for our worldwide aftermarket network.”
BASF’s training programs are especially designed for Hyundai’s global network and are co-branded as Hyundai / BASF Automotive Refinish Coatings Training Modules. The integration of this new partnership into Hyundai’s Technical Recognition Program ensures a smooth and efficient rollout of the program within its global distribution network.
“This partnership is a milestone for both partners,” said Mutsuo Aoki, BASF Group Vice President, Regional Business Unit Coatings Asia Pacific. “It allows us to offer Hyundai the best mix of high quality products and the advanced skills to apply them. In turn, this helps Hyundai to be more successful and increase their customer satisfaction.”
The new cooperation also ensures the transfer of expertise, sharing of information on latest technology and trends, as well as courses customized specifically for an employee’s level of expertise.
BASF Coatings has 150 principal trainers in more than 65 countries to support car manufacturers’ aftermarket networks. BASF is growing its worldwide aftermarket business with a strong global presence and comprehensive training programs catering to local needs.
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