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Motorola launches Jay Chou Limited-Edition MOTOROKR E6


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Motorola, Inc. (NYSE: MOT), today launched a special MOTOROKR E6 Jay Chou edition and its first ever Moto x Eric So Jay Chou action figure. These initiatives underscore Motorola’s continuous endeavor in the creation of a unique mobile entertainment experience and innovation in co-marketing.

MOTOROKR E6 Jay Chou edition is the first ever handset inspired by Jay, while Moto x Eric So Jay Chou action figure is the first ever action figure designed by the famous toy designer Eric So. With limited quantities for both MOTOROKR E6 Jay Chou edition and Moto x Eric So Jay Chou action figure, fans and collectors better act fast!

Embossed with orange edges and engraved with the JC logo –MOTOROKR E6 Jay Chou edition is a must have for Hong Kong’s mobile smart mob. The edition comes with a Jay’s lanyard, a stylish pouch, a 1GB SD Card and the exclusive Jay Chou’s ringtone and wallpapers.

Collectors have even more to look forward to – the first ever limited-edition Moto x Eric So Jay Chou action figure is the latest creation by Eric So. Eric So is very well-known amongst young adults and action figure collectors in Asia Pacific. Some of his works include featuring top celebrities such as Michael Jordan, Bruce Lee and Chow Yun Fat. The figure shows Jay Chou posed in a casual outfit holding a miniature MOTOROKR E6 signifying the PDA handset as his indispensable sidekick. Moto x Eric So Jay Chou action figure is a perfect rendition of Jay in mind, body and soul.

MOTOROKR E6 Jay Chou edition is one of the thinnest entertainment PDA handsets measuring at a mere 14.5mm thick. With a super-sized 2.4” Touch Window® screen that allows users complete access to any of the handsets functions in seconds, and equipped with a 2.0 megapixel camera, 3.5mm stereo headphone jack and dedicated music keys, MOTOROKR E6 Jay Chou edition evokes a true multimedia style.

From today onwards, upon purchase of MOTOROKR E6 Jay Chou edition, customers will be eligible to redeem a limited-edition Moto x Eric So Jay Chou action figure at the HELLOMOTO shop in Mong Kok on a first-come-first-serve basis[1]. Please visit www.motorola.com/hk for more details.

About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of seamless mobility, the people of Motorola are committed to helping you connect simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering “must have” products, “must do” experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $42.9 billion in 2006. For more information about our company, our people and our innovations, please visit www.motorola.com/



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