Pinnacle Systems Introduces the Next Generation of Video Editing Software: Pinnacle Studio 11

Avid Technology, Inc. (NASDAQ: AVID), today announced that its Consumer division, Pinnacle Systems, Inc., is launching the next-generation Pinnacle Studio™ line of video editing software, the first choice in consumer video editing software solutions. Slated to reach store shelves in May 2007, the Pinnacle Studio 11 family is designed to meet the needs of a wide range of video enthusiasts with three products – Studio, Studio Plus and Studio Ultimate. The product family offers powerful video creation and sharing capabilities that address the latest consumer video trends, including support for new HD media types like AVCHD, the new operating system Microsoft Windows Vista™, and Web publishing for online video sharing,.

“There are key trends happening from High Definition becoming truly accessible for video consumers, the proliferation of user generated content on the web and the introduction of new operating systems like Windows Vista,” said Jeff Hastings, general manager for Pinnacle Systems. “Over the past months, we have focused on bringing the best tools to our Pinnacle Studio application for our users to take full advantage of these latest trends in video creation and consumption. AVCHD editing, HD DVD disc burning and one-click publishing to the web are among the new capabilities we are introducing with Pinnacle Studio 11, while preserving the intuitive, user-friendly experience for which our Studio software has become famous.”

Pinnacle Studio™ version 11
Designed to simplify video editing for entry level users or those who want to move beyond the capabilities of free solutions, Pinnacle Studio contains several automated and time-saving features that let customers archive their video memories or create entertaining movies in a few easy steps. The new one-click Web publishing feature enables users to quickly publish their videos to Yahoo! Video for public viewing, or they can upload to the Pinnacle Systems’ StudioOnline.com website private viewing service and invite an audience to watch their videos at the same time.

Pinnacle Studio™ Plus version 11
Pinnacle Studio Plus includes all of the intuitive features of Pinnacle Studio, and adds a host of advanced editing, effects and authoring options. The extensive range of features includes a complete HD workflow, with native HDV and AVCHD editing, and HD DVD disc burning. Users can burn discs on a standard DVD burner using standard DVD discs, and depending on the format, can play them on the latest HD DVD players.

Pinnacle Studio™ Ultimate version 11
New to the Pinnacle Studio family, Pinnacle Studio Ultimate combines Pinnacle Studio™ Plus with a selection of highly-acclaimed, fully integrated professional audio and video tools. Designed for the most serious video enthusiasts who demand more control over the quality and look of their video creations, Pinnacle Studio Ultimate includes BIAS Inc.’s SoundSoap™ audio cleaning tools, dramatic lighting and ‘film look’ effects from ProDAD VitaScene, precision Panning and Zooming with StageTools™ MovingPicture, and a Chroma Key green screen backdrop for easy-to-achieve professional results.

The entire Pinnacle Studio version 11 line includes other enhancements that improve the video editing experience. For example, the scalable user interface not only lets users keep the tools at their fingertips while they get in close to their work-in-progress, but it integrates easily with today’s widescreen monitors. In addition, the Scorefitter™ music generation tool will create a soundtrack to match the exact length and mood of a video almost instantly. Scorefitter’s large sample file size (48k) equates to higher fidelity results, so home movies will sound better than ever before. And, with more than 40 source tracks and a wide range of variations, the possibilities are nearly infinite. This latest release also demonstrates improved loading and file export speeds, and is compatible with the Windows Vista operating system.

Pinnacle Studio™ version 11 family availability
The Pinnacle Studio, Pinnacle Studio Plus and Pinnacle Studio Ultimate will be priced at MRSPs of $49.99, $99.99 and $129.99 respectively and should begin reaching e-tail and retail store shelves in May, 2007. Upgrades from the Pinnacle Studio version 10 family to version 11 are also available for a fee.

About Pinnacle Systems, Inc.
Pinnacle Systems, Inc., a wholly-owned subsidiary of Avid Technology, Inc., is an industry leader in video editing solutions, TV tuners for the PC, and digital media adapters for the consumer market. The company’s product lines include Pinnacle PCTV™, Dazzle®, Pinnacle ShowCenter™, Pinnacle Mobile Media™ and its flagship Pinnacle Studio™ line. For more information, visit www.pinnaclesys.com.

About Avid
Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company’s Oscar®, Grammy®, and Emmy® award-winning products and services, please visit: www.avid.com.

© 2007 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements and availability are subject to change without notice. All prices are USMSRP for the U.S. only and subject to change without notice. Contact your local office or reseller for current or local prices. Avid, Film Composer, Pro Tools, and Digidesign are either a registered trademark or trademark of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. Avid received an Oscar Statuette representing the 1998 Scientific and Technical Award for the concept, design and engineering of the Avid® Film Composer® system for motion picture editing. Digidesign, Avid’s audio division, received an Oscar Statuette representing the 2003 Scientific and Technical Award for the design, development and implementation of its Pro Tools® digital audio work station. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. Pinnacle Systems, the Pinnacle Pinwheel logo, Pinnacle PCTV, Dazzle, Pinnacle ShowCenter, Pinnacle MediaSuite, Pinnacle Mobile Media, Scorefitter, Pinnacle Studio and Pinnacle Studio MovieBox are either registered trademarks or trademarks of Pinnacle Systems, Inc. and its affiliates in the United States and/or other countries. All other trademarks contained herein are the property of their respective owners.