Bayer Technology Services and China Europe International Business School (CEIBS) sign memorandum of understanding

Bayer Group deepens its cooperation with CEBIS
Shanghai – Bayer Technology and Engineering (Shanghai) Company Ltd. (BTES), a subsidiary of Bayer Technology Services of Leverkusen, Germany, has signed a memorandum of understanding with the China Europe International Business School (CEIBS). In so doing, BTES is deepening the existing cooperation between the Bayer Group and the CEIBS. In March 2006, Bayer and the CEIBS established the “Bayer Chair in Strategy and Marketing” as well as the “CEIBS Center for Health Policy and Management.”

Under the terms of the MoU, the partners will work together to develop and enhance best practices in the chemical and pharmaceutical sectors in China, which have grown rapidly in recent years and helped to drive the steady rise of the Chinese economy.

A key element of the MoU is the joint hosting of the “International Technology Excellence Congress in Process & Pharmaceutical Industry,” which was just held on the CEIBS campus in Shanghai from April 17 - 18. The congress, which is set to become a joint annual event from this year onward, featured leading international experts from the chemical and pharmaceutical sectors.

“The cooperation with the China Europe International Business School, China’s leading international business school, is a landmark step forward, not only for Bayer Technology Services in China, but also in the continuing development of the chemical and pharmaceutical sectors,“ said Dr. Armin Knors, Head of BTES, at the congress, which attracted more than 150 participants from the chemical industry and leading universities. “These industries are likely to play a critical role in the ongoing growth of China, and we believe that the MoU will facilitate improvements in practices and procedures, both from a technological perspective and also in terms of the knowledge and expertise that workers in these sectors will need to have,” added Dr. Knors.

Dr. Rolf Cremer, Dean of the China Europe International Business School, said: “Our mission is to provide an understanding of international business management practices and how these can be applied in China. Our relationship with Bayer Technology Services means that we will be able to work closely with an acknowledged industry leader to help advance best practice in the chemical and pharmaceutical sectors in China.”

The planned cooperation under the five-year agreement is just the latest stage in the sustained growth of Bayer Technology Services in the Asia-Pacific region. In recent years, the company as carried out a range of complex, cutting edge projects in China.

Bayer Technology Services GmbH offers fully-integrated solutions along the life cycle of chemical/pharmaceutical plants – from development through engineering and construction to process optimization for existing plants. The Bayer subsidiary employs more than 2.200 experts worldwide at its headquarters in Leverkusen and other German locations, as well as in regional offices in Baytown, Texas, U.S.A.; Antwerp, Belgium; Mexico City, Mexico; and Shanghai, People’s Republic of China. 2006 sales totaled approx. EUR 380 million.
Additional information about Bayer Technology Services is available at www.bayertechnology.com.

The China Europe International Business School (CEIBS) is the leading China-based international business school. Its main objective is the contribute to the economic development of this country and its business communities. It does this by offering MBA students, top managers and senior executives of companies operating in, or planning to enter, China the latest knowledge and a thorough understanding of current practices in international management, helping participants to adapt them successfully to their own business environment. CEIBS was established in Shanghai on November 8, 1994. Based on its own campus in Pudong, Shanghai, the school is a not-for-profit joint venture established under an agreement between MOFTEC and the European Commission. CEIBS also has representative offices in Beijing and Shenzhen. More details are available at www.ceibs.edu.