Consumers rush to protect personal identity with AOL’s ID Shield

ID Shield costs £6.99 per month, an important addition to AOL’s portfolio of Safety & Security products available to all at www.aol.co.uk



London, England - AOL today announced that more than twenty thousand people in the UK have subscribed to its ‘ID Shield’ software product since it launched as a subscriber offering to the domestic market last month.



ID Shield is designed to help protect people from personal identity theft, one of the UK’s fastest rising crimes. ID Shield provides access to personal credit reports, sends free SMS or email alerts if there are changes to an individual’s credit rating, in addition to providing insurance protection and customer assistance, if the worst should happen and an identity is compromised.



If an identity has been compromised, as happens for significant numbers of people each year, ID Shield also helps recover that identity quickly and effectively and offers comprehensive assistance throughout the process, including the provision of insurance to cover the cost of recovering that identity.



Sorab Shroff, Safety & Security Product Manager, AOL said: “Identity theft is one of the UK’s fastest rising crimes, not only is it extremely invasive but it can take up to 300 hours for a person to restore their stolen credit. ID Shield offers everything you need to keep your identity safe, along with industry-leading help if your identity should be compromised.”



Now a commonly used term by the average consumer, identity theft can take many forms, the simplest being if your credit cards are stolen and then fraudulently used. Whatever form the crime takes it can be hugely frustrating and inconvenient for the individual while their identity remains compromised.



ID shield is the latest offering to be added to AOL’s impressive portfolio of safety and security products, and is available now for all visitors to www.aol.co.uk at cost of only £6.99 per month, with an initial offer of 3 months for the price of one for all new customers.



Safety and Security has always been a strength of AOL, and as the company moves away from its traditional ISP roots and into a web content and services business, it will continue to offer customers the most up to date information and tools that they need to protect themselves online.