Harris Interactive Takes Home Six David Ogilvy Research Awards at Advertising Research Foundation (ARF) Annual Event
On Tuesday evening, Harris Interactive®, the fastest growing market research company in the world, received six Advertising Research Foundation (ARF) David Ogilvy Research Awards at the 2007 ARF Ogilvy Awards Gala. Harris Interactive was recognized for its work with DHL, International Dairy Foods Association, AdoptUsKids/The Advertising Council, Chili’s and the Las Vegas Convention and Visitors Authority (LVCVA).
The ARF Ogilvy Awards annually celebrate advertising legend David Ogilvy’s spirited advocacy of using research for making good advertising better. The winning campaigns recognized have achieved significant business results based on the research insights they incorporated.
“It is an honor to be recognized for our work alongside our stellar customers and world-class partners,” said Gregory T. Novak, CEO of Harris Interactive. “These prestigious awards validate our promise to provide our customers with innovation, insights, and results that truly support their business and its success. We could not be happier with this result.”
In addition to the five category awards that Harris Interactive and its clients received, the prestigious Business Achievement Award was also awarded to AdoptUsKids/The Advertising Council. The Business Achievement Award honors an organization’s exceptional success in solving a critical business challenge. Harris Interactive, for this campaign, applied its Consumer Connection advertising research model to ensure that the advertising was effectively communicating the positioning and achieving the appropriate attitudinal and behavioral impact on the target audience.
The Ogilvy awards are given for 12 different industry categories. This year the Harris Interactive Marketing Communications Research and Brand and Strategy Consulting Groups took home awards in the four categories, plus an overall Industry award:
-The Ad Council, The Collaboration for AdoptUsKids, Children’s Bureau - Business Achievement Award: Brand Repositioning
-DHL - Gold in the Business to Business Category
-The Ad Council, The Collaboration for AdoptUsKids, Children’s Bureau - Gold in the Government, Public Service, Non-Profit Category
-International Dairy Foods Association/Milk Processor Education Program - Silver in the Government, Public Service, Non-Profit Category
-Brinker’s (Chili’s) - Gold in the Retail/E-Tail Category
-Las Vegas Convention and Visitors Authority - Silver in the Sports, Entertainment and Media Category
Tom Nagle, Senior Vice President of Marketing for the International Dairy Foods Association states, "We are thrilled to have received a David Ogilvy Award for our research-centered marketing positioning and communications strategy. The research and consultation that Harris Interactive provided directed us on the best ways to communicate with our customers. Couple these research insights with the extraordinary creative execution from Lowe Worldwide, and Milk has been able to achieve significant gains in consumption.
The six awards presented to Harris Interactive and its clients in 2007 add to Harris Interactive’s heritage of Ogilvy award recognition. The company has earned 13 Ogilvy awards in the past 11 years. Earlier awards are listed at www.harrisinteractive.com/awards.
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