LIME Launches First-Ever "Green" Ad Network, Providing Advertisers With A Comprehensive One-Stop-Shopping Opportunity To Reach Growing "Green" Market
LIME, the #1 multiplatform green/healthy living lifestyle brand, today launched the first-ever “green” ad network, providing advertisers with a comprehensive one-stop-shopping opportunity to reach this burgeoning and desirable “green” market. The ad network, called LIME Ad Network, is comprised of a consortium of established bloggers and websites with a dedicated readership who are interested in wellness, eco-living and personal growth.
“Today, the term ‘green’ reflects a wider and more encompassing area of lifestyle interest, including eco-home, healthy foods, wellness, mindful fitness and green technology and products,” said C.J. Kettler, founder and CEO of LIME. “Increasingly, advertisers are developing brands and campaigns designed specifically to reach consumers who are interested in a healthier, greener, more balanced lifestyle. This audience has more than $230 billion in consumer spending power and until now there has been no aggregator of the green/healthy living sector. With the LIME Ad Network, we expect to amass the green audience from the grassroots and viral communities that are passionate about this emerging lifestyle.”
According to a LOHAS (Lifestyle of Health and Sustainability Organization) study conducted by the National Marketing Institute (NMI/2003-2006), consumer spending in the green/healthy living sector is $230 billion, split across five categories, including: Ecological Lifestyles ($81 billion), Sustainable Economy ($75 billion), Alternative Healthcare ($31 billion), Healthy Living ($28 billion), and Personal Development ($11 billion). In addition, market segmentation studies suggest that more than 139 million Americans are interested or active in this market sector. Year-over-year growth rates for key market segments are significant, including the Organic Trade Industry at 17% (OTA 2005), LEED certified Green building applications at 60% (U.S.Green Building Council, 2001-2005), Mind/Body fitness at 46% (Leisure Trends, 2004) and the purchase of Hybrid cars at 267% (National Marketing Institute, 2005).
The LIME Ad Network will nearly double lime.com’s current reach and will expand its footprint for advertisers interested in targeting this audience. The LIME Ad network brings together well established bloggers and websites with a strong following.
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